×

China’s Weying Boards Paramount’s ‘Transformers: The Last Knight’

China’s Weying Technology has taken an investment position in Paramount Pictures’ “Transformers: The Last Knight,” which releases in North America and China next week.

Under the deal, Weying will be entitled to an unspecified share of global revenues, including theatrical, video, TV, VoD, and merchandising. It will also be a strategic marketing and promotional partner on the film.

The movie is scheduled for release in North America next Wednesday, June 21, and in China two days later.

The film already has one Chinese investor, Huahua Media. Huahua and Shanghai Film Group are also co-financers of Paramount’s forward production slate according to a deal that initially saw the pair commit 25% of production finance before that was upped to 30%.

The “Transformers” franchise has been a huge performer in China, and expectations for “The Last Knight” are similarly huge. Box office data tracker Ent Group recently forecast that “The Last Knight” would gross $290 million in mainland Chinese theaters.

Weying has rapidly evolved and diversified from its roots in online ticketing via WeChat into a conglomerate with marketing strengths and, more recently, ambitions in production and distribution. Last fall, Weying unveiled its first production slate. In December, it announced the establishment of an offshore film investment fund, based in Hong Kong.

Weying has already partnered with Paramount on two movies this year. It was a co-financer and marketing partner on “xXx: The Return of Xander Cage” and “Ghost in the Shell.”

At Cannes this year, Weying announced that it had picked up China rights to a slate of nine films from sales agent Wild Bunch. They included several titles from Cannes’ main competition.

 

 

More Film

  • The Great Hack (2019) - pictured:

    Film Review: 'The Great Hack'

    When I was growing up, we learned that the moral cornerstone of the First Amendment — the very essence of it — is that it’s about protecting the speech you don’t like. If the Nazis aren’t allowed to march in Skokie (a major test case in the 1970s), then a treacherous principle gets laid down: that [...]

  • Once Upon a Time in Hollywood

    ‘Once Upon a Time in Hollywood’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Columbia Pictures claims the top spot in spending with “Once Upon a Time in Hollywood.” Ads placed for the drama had an estimated media value of $5.71 million through Sunday for 997 national ad [...]

  • Circus of Books

    Outfest Film Review: 'Circus of Books'

    Rachel Mason grew up believing that her parents ran a small bookstore in Los Angeles. She wasn’t entirely mistaken, although the naive young woman — then an artsy teen, now a documentary filmmaker — never imagined that, as her mother Karen bluntly tells her on camera, “at one point, we were probably the biggest distributor [...]

  • Themba Ntuli and Ashley Lazarus

    Ashley Lazarus, Director of Apartheid-Era Cult Classic, Returns to Screen

    DURBAN–Director Ashley Lazarus, whose film about the interracial friendship between two young boys during the apartheid era became a South African cult classic in the 1970s, is set to return to the big screen with a film that builds on his life-long passion for early-childhood education. “Teacher Wanted” is the inspirational story of a teacher [...]

  • Channing Tatum

    Channing Tatum's Free Association Partners With Atwater Capital for Film Development Fund

    Free Association, a production company led by Channing Tatum, Peter Kiernan and Reid Carolin, has entered into a film development fund with Atwater Capital. The four-year $2 million revolving fund stipulates that Atwater will finance a minimum of five films with Free Association. Michael Parets, VP of production, will oversee the deal. Free Association will [...]

  • Once Upon a Time in Hollywood

    Box Office: Tarantino's 'Once Upon a Time in Hollywood' Takes on 'Lion King'

    Rick Dalton and Cliff Booth, Leonardo DiCaprio and Brad Pitt’s characters in Quentin Tarantino’s “Once Upon a Time in Hollywood,” will have to take on much more than a changing showbiz landscape. This weekend, the washed-up actor and his majordomo are battling Disney’s juggernaut “The Lion King” at the domestic box office. Tarantino’s R-rated auteur [...]

More From Our Brands

Access exclusive content