×
You will be redirected back to your article in seconds

Berlinale: IM Global’s Chinese Marketing Arm Flexes Festival Muscles

Go Global, the Chinese marketing company established last year by Hollywood sales and finance group IM Global, is making a splashy debut at the Berlin Film Festival.

Headed by long-time Beijing resident, Clement Magar, the company is handling international media relations for Berlin Panorama film “Ghost in the Mountains,” international publicity for the first edition of Asian Brilliant Stars, a Chinese equivalent of Europe’s Shooting Stars, and personal publicity for Chinese director Xu Haofeng. Xu, director of “The Hidden Sword,” is expected to collect a major prize at the event.

IM Global has been deeply involved in the sales of Chinese movies for some years. We established Go Global after understanding more of the needs of the Chinese industry. These include the public relations representation of Chinese films and talent overseas, corporate PR, and representation for the kind of Chinese movies that are beyond the kinds of titles that we are sellers of,” said Stuart Ford, IM Global CEO.

With its own office in the Chinese capital, IM Global currently picks up commercially-driven Chinese movies for international sales and has a relationship with China giant Huayi Brothers. It also uses Beijing as a hub for Apsara, its pan-Asian distribution operation. “It is great for us to be able to have representation, sales and advisory capacity all under one roof,” said Ford.

IM Global did not bring new Chinese titles to the European Film Market in Berlin this year, but Ford confirmed that it will have new pick-ups in time for Cannes. He also pointed to upcoming developments in its new TV production business in which it is partnered with Chinese social media giant Tencent.

These are expected to include adapting Chinese formats for Western distribution and hatching unscripted formats with Tencent.

Expanding IM Global’s Chinese activities also sits well with the group’s new ownership. China-U.S. Tang Media Group last year acquired a majority share stake in the company, taking equity control from India’s Reliance ADA Group.

More Film

  • Aisling Franciosi

    European Film Promotion Unveils 2019 Shooting Stars

    Aisling Franciosi (“The Nightingale”), Ardalan Esmaili (“The Charmer”) and Elliott Crosset Hove (“Winter Brothers”) are among the 10 actors and actresses who have been named as the European Film Promotion’s Shooting Stars. Previous Shooting Stars include Alicia Vikander, Matthias Schoenaerts, Pilou Asbæk and Baltasar Kormákur. The new crop of up-and-coming talent for the 22nd edition of [...]

  • Jodie Foster'Money Monster' photocall, Palais, 69th

    Film News Roundup: Jodie Foster to Direct, Star in Remake of Icelandic Thriller

    In today’s film news roundup, Jodie Foster is remaking Iceland’s “Woman at War,” the Art Directors Guild honors production designers Anthony Masters and Ben Carre, “47 Meters Down: Uncaged” gets cast and Melissa Takal directs “New Year New You” for Hulu. PROJECT ANNOUNCEMENT Jodie Foster will direct, co-produce and star in an English-language remake of [...]

  • Jake Gyllenhaal

    Jake Gyllenhaal to Star in Remake of Denmark's Oscar Entry 'The Guilty' (EXCLUSIVE)

    Bold Films, and Jake Gyllenhaal and Riva Marker’s Nine Stories banner have acquired the rights to remake the Danish thriller “The Guilty,” with Gyllenhaal attached to star. The pic won the world cinema audience award at this year’s Sundance Film Festival and was also named one of the top five foreign language films of 2018 by [...]

  • Toxic Avenger

    'Toxic Avenger' Movie in the Works at Legendary

    Legendary Entertainment is developing “The Toxic Avenger” as a movie after acquiring the feature film rights. Lloyd Kaufman and Michael Herz of Troma Entertainment will serve as producers. Alex Garcia and Jay Ashenfelter will oversee for Legendary. Kaufman and Herz produced the original 1984 comedy, set in the fictional town of Tromaville, N.J., and centered [...]

  • Constance Wu

    'Crazy Rich Asians' Star Constance Wu in Negotiations for Romantic Comedy

    “Crazy Rich Asians” star Constance Wu is in talks to join Sony’s Screen Gems’ untitled romantic comedy, with Elizabeth Banks and Max Handelman producing. “GLOW” actress Kimmy Gatewood is making her feature directorial debut on the project. She will be directing from a Savion Einstein script about a woman who becomes pregnant with two babies [...]

  • Maggie Gyllenhaal AoA

    Maggie Gyllenhaal on Why a Woman Director Doesn't Automatically Make a Story More Feminine

    Having a female director doesn’t automatically make a story more feminine, says “The Kindergarten Teacher” star Maggie Gyllenhaal, but when it comes to her film with director Sara Colangelo, she says the female narrative is fully encapsulated. “Just because something is written or directed by a woman doesn’t necessarily make it a feminine articulation,” she says [...]

  • Kevin Hart Hurricane Harvey

    Academy Looks Warily at Oscar Host Options as Board Meeting Looms

    Kevin Hart’s abrupt departure as Oscars host has left the Academy of Motion Pictures Arts & Sciences scrambling to find someone to take the gig. As of now, the situation remains fluid as the group’s leadership explores options, including going host-less, individuals familiar with the situation told Variety. The Academy was blindsided by Hart’s announced departure Thursday [...]

More From Our Brands

Access exclusive content