×
You will be redirected back to your article in seconds

Veteran Marketing Executive James Finn Tapped for FoxNext Post

Veteran marketing executive James Finn has been named executive VP and head of marketing for FoxNext, the recently created division that works across Twentieth Century Fox Film and Fox Networks Group.

Finn will continue in his role within Twentieth Century Fox Home Entertainment as executive VP, co-head of marketing. FoxNext is part of Fox’s push to commercialize next-generation entertainment experiences in gaming, location-based entertainment and virtual and augmented reality productions.

The FoxNext division consists of FoxNext Games, FoxNext Destinations and FoxNext VR Studio. Finn will oversee all aspects of marketing for FoxNext, developing campaigns from creative development through commercial release. He will also continue in his role of leading marketing communications strategies at Twentieth Century Fox Home Entertainment and continue oversight of marketing projects for the Fox Innovation Lab.

He’ll report to both FoxNext President Salil Mehta and Twentieth Century Fox Home Entertainment President Keith Feldman.

“FoxNext is focused on developing industry leading interactive experiences and enabling storytellers to bring audiences closer to characters and deeper into their favorite storylines than ever before,” Mehta said. “James brings a keen understanding of consumer behavior, strong media savvy and extensive relationships that enhance our ability to remain at the forefront of technology and entertainment.”

Feldman said, “James blends deep consumer marketing experience with an innovative mindset, and he will continue to play a critical role in developing our strategic approach globally across our digital and disc businesses.”

Finn is a 17-year veteran at Twentieth Century Fox Film in theatrical, Fox Searchlight and Home Entertainment.

More Digital

  • Microsoft

    Microsoft Hints at Mixed Reality Update for Mobile World Congress

    Microsoft may give us an update on its Mixed Reality ambitions at Mobile World Congress in Barcelona next month: The company sent out invites for a press conference Wednesday that list Alex Kipman, who leads its augmented and virtual reality efforts, among the speakers. Kipman will speak together with Microsoft CEO Satya Nadella and corporate vice [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • variety digital innovators

    Variety's Digital Innovators 2019: The Trailblazers Pushing Media Boundaries

    A decade ago, when the streaming-video revolution was in its infancy, the internet was more complementary than disruptive to Hollywood. Those days are gone. New platforms have risen up as Silicon Valley players have bulldozed onto the scene, and the media biz is rebuilding the ways it reaches audiences. With the inaugural Variety Digital Innovators [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix Q4 Preview: Price Hike Signals Strong Year-End Quarter

    Netflix is feeling its oats with a price hike across all streaming plans: Coming just two days before it reports fourth-quarter 2018 results, the timing of the fee increases may indicate the company will report a big beat on Q4 expectations. The streamer is scheduled to report earnings on Thursday, Jan. 17, after market close. [...]

  • IMDb UnMade - Rainn Wilson, Nick

    Amazon's IMDb Launches Original Series 'UnMade' About Comedians' Rejected Hollywood Pitches

    IMDb, the Amazon-owned entertainment database, has premiered its latest original show: “UnMade,” featuring Rainn Wilson, Nick Cannon, Kristen Schaal, Reggie Watts and other comedians discussing early pet projects that were never produced, until now — sort of. In each episode, one of the guest comedians recounts a project they created and pitched back when they were [...]

  • apple music

    Verizon Bundles Apple Music With Top-Tier Unlimited Wireless Plans for No Extra Charge

    Verizon has expanded its ties to Apple — offering wireless subscribers on its two most expensive unlimited plans access to the Apple Music for no extra charge. Starting Jan. 17, Apple Music will be included in Verizon’s Beyond Unlimited and Above Unlimited plans, the telco announced Tuesday. For Apple, the bundling agreement promises to augment [...]

More From Our Brands

Access exclusive content