×

YouTube TV ‘Skinny Bundle’ Expands to Reach 50% of U.S. Homes

YouTube has expanded the internet-delivered YouTube TV subscription service into 14 new U.S. markets, which makes it available to half of all U.S. households.

YouTube TV is also adding two channels to its network lineup — E.W. Scripps’ Newsy national news network and the Tennis Channel — while maintaining the $35-per-month fee. Customers in Boston also will have access to regional sports network NESN, home of the Red Sox.

The local TV additions include all of Sinclair Broadcast Group’s ABC, CBS, FOX and NBC affiliates. Sinclair’s carriage deal for YouTube TV also covers Tennis Channel. In addition, under the pact the companies expect YouTube TV to add Sinclair’s CW and MyNetwork TV stations, as well as the 24-hour science fiction channel, Comet TV.

The new metro areas where YouTube TV is now available are: Baltimore; Boston; Cincinnati; Columbus, Ohio; Jacksonville, Fla./Brunswick, Ga.; Las Vegas; Louisville, Ky.; Memphis, Tenn.; Nashville, Tenn.; Pittsburgh; San Antonio; Seattle/Tacoma; Tampa/St. Petersburg/Sarasota, Fla.; and West Palm Beach/Ft. Pierce, Fla.

The service includes about 50 channels, including ESPN, AMC and FX, as well as features like an unlimited cloud-based DVR and mobile access. According to Google, YouTube TV now offers the most markets with live local broadcast feeds from the four major broadcasters — ABC, CBS, Fox and NBC — than any over-the-top competitor. Rivals in the space include AT&T’s DirecTV Now, Dish Network’s Sling TV, Hulu, Sony’s PlayStation Vue and FuboTV.

However, the YouTube TV “skinny bundle” is missing big chunks of the cable dial. Unavailable on the service: networks from Turner, including CNN, TBS and TNT; Viacom; Discovery Communications; and Scripps Networks Interactive. HBO also isn’t available as an option, but Showtime is.

How much traction YouTube TV has gained to date isn’t fully clear; Google hasn’t released any subscriber numbers. But the service, and the other OTT contenders, are clearly appealing to a consumer segment that’s looking for a cheaper alternative to cable, satellite and telco TV — and traditional pay-TV customers are continuing to dwindle.

YouTube TV first launched in April in five markets – New York, Los Angeles, San Francisco Bay Area, Chicago and Philadelphia. In July, YouTube expanded into an additional 10 markets: Washington, D.C., Houston, Atlanta, Phoenix, Detroit, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Orlando-Daytona Beach-Melbourne, Charlotte, and Dallas-Fort Worth.

More markets are on tap for YouTube TV’s road map. The service will expand into 17 additional markets in the coming weeks, including greater metro areas of: Austin, Birmingham, Cleveland-Akron, Denver, Grand Rapids-Kalamazoo-Battle Creek, Greensboro-High Point-Winston Salem, Harrisburg-Lancaster-Lebanon-York, Hartford-New Haven, Indianapolis, Kansas City, Milwaukee, Norfolk-Portsmouth-Newport News, Oklahoma City, Raleigh-Durham, Salt Lake City, San Diego and St. Louis.

More TV

  • Love Island - Pictured: Kyra Green,

    TV Ratings: Is 'Love Island' Deserted?

    Two weeks have passed on “Love Island” and plenty of singles have coupled and uncoupled in their bid for love and a fat $100,000 pay check. However, there’s one couple that doesn’t seem to be hitting it off: CBS and “Love Island.” Ratings for the show have been far from paradisiacal, and with the network [...]

  • Jenny Wall Eryk Casemiro Nickelodeon

    Jenny Wall Named Nickelodeon CMO, Eryk Casemiro Named Senior VP of Nickelodeon Preschool

    Nickelodeon has hired two new executives, tapping Jenny Wall to become chief marketing officer and Eryk Casemiro to become senior vice president of Nickelodeon Preschool. Most recently CMO at Spotify-owned Gimlet Media, Wall will be responsible for all on- and off-air consumer marketing, brand creative and content launches across all of Nickelodeon’s platforms, including Nicktoons, [...]

  • Liz Garbus on Why We May

    Liz Garbus on Why The World May Never Know 'Who Killed Garrett Phillips'

    By the time Liz Garbus’s two-part documentary “Who Killed Garrett Phillips?” debuts on HBO, there could be a new public lead in the case of the murdered titular 12-year-old. As least, that’s what many may hope after the new St. Lawrence County district attorney admitted a new tip earlier this spring. Garbus says she would [...]

  • Mike Fleiss

    'Bachelor' Producers in Wait-and-See Mode Amid Police Probe Into Fleiss Incident

    Those working on “The Bachelor” and its sister shows are in wait-and-see mode as a domestic incident involving creator Mike Fleiss continues to be investigated in Kauai, according to sources close to production. The results of the police investigation are still pending, after Fleiss’ wife, Laura Fleiss, had accused him of attacking her in their [...]

  • Variety Cord Cutting Placeholder Cable

    Cable Blackouts Growing More Common, Even If Subscribers Get Angry

    Among media companies, “going dark” was once a matter of last resort. Now it’s an option that is seeing more light. CBS is not currently available on DirecTV or AT&T’s U-verse, the result of a battle over how much the two outlets’ owner, AT&T, ought to pay for the right to send CBS into millions [...]

More From Our Brands

Access exclusive content