×
You will be redirected back to your article in seconds

YouTube Greenlights Unscripted Soccer Series From James Corden, Fulwell 73

YouTube is ready for some football — of the European variety.

The Google-owned video giant announced that it has ordered “Training Days” (working title), an unscripted series from production company Fulwell 73 showing soccer’s biggest stars off the field having a laugh. YouTube will debut the 10-week original series next spring on its free, ad-supported platform, ahead of the 2018 FIFA World Cup in Russia.

“Training Days” will be executive produced by James Corden, Ben Winston, Gabe Turner and Leo Pearlman of London-based Fulwell 73. Gabe Turner will also serve as both director and showrunner.

It’s the first original production out of Europe for YouTube’s slate of ad-supported series, designed as a complement to the premium programming on the YouTube Red subscription service. In May, YouTube announced seven productions for the ad-supported originals initiative, including shows from Ellen DeGeneres and Kevin Hart and a documentary feature from Demi Lovato.

YouTube chief business officer Robert Kyncl announced the pickup of “Training Days” at the Dmexco marketing confab in Cologne, Germany. “This is our first venture working with European partners to develop advertising-supported premium programming for both global and local audiences,” he said in a statement. “We want to support them in creating groundbreaking stories and formats and expose them to our billion-and-a-half-strong audience.”

In each episode of “Training Days,” a host arrives at the training ground of an elite European soccer team. After spending time watching the players in the thick of their training, the host will take them on a “comical adventure” to reveal a lighter side of the sport’s top athletes.

The show concept “feels like a perfect fit with YouTube’s audience,” Fulwell 73’s Turner said. “It’s an opportunity to spend time with some of the biggest names in world football and create some truly memorable moments.”

Fulwell 73’s TV productions include “The Late Late Show with James Corden” for CBS; spinoff “Carpool Karaoke: The Series” for Apple; and TBS’s “Drop the Mic.” Other sports-themed projects include Usain Bolt documentary “I Am Bolt,” released theatrically by Universal; “Class of 92,” starring David Beckham, also with Universal; and the BBC’s “Mo Farah: Race of His Life.”

“Training Days” joins YouTube’s lineup of ad-supported originals, which kicked off in June with the 96-hour live-streamed special “Katy Perry – Witness World Wide.” Next up is the behind-the-scenes twice-weekly “Ellen’s Show Me More Show,” premiering Sept. 19, followed by “Demi Lovato: Simply Complicated” in October and singing competition “Best.Cover.Ever” from Ryan Seacrest Productions and Endemol Shine North America in November.

Also at Dmexco, Kyncl touted YouTube’s momentum for its 6-second “bumper” ads — which are unskippable. One-third of large advertisers are now using the units, and YouTube saw a 70% increase in number of customers adopting the format from the first quarter of 2017 to Q2. Fox Networks Group has followed YouTube in adopting the 6-second ad format for both digital and linear TV, including for last month’s “Teen Choice 2017” awards.

In addition, Kyncl boasted that YouTube’s average ad viewability rate is 95%, as verified by third-party measurement firms. According to ad-tech vendor IAS, internet video viewability rates averaged 58% across the industry in the second half of 2016.

More Digital

  • Netflix and Amazon Take Different Sides

    Netflix and Amazon Take Different Sides on Self-Censorship in India

    Netflix and other leading streaming video platforms have signed an agreement to self-regulate content in the booming Indian market. But Amazon and Facebook are so far sitting out. The new “Code of Best Practices for Online Curated Content Providers,” created by the Internet and Mobile Assn. of India, has been signed by Netflix, Hotstar, Sony Liv, [...]

  • A view of the SK Telecom

    Korean OTT Players, SK Telecom Join Forces to Compete Against Netflix

    South Korea’s three major broadcasters KBS, MBC and SBS have joined forces with the country’s leading telecom firm, SK Telecom, to launch a new video streaming platform. The move is regarded as a defensive reaction against the growing influence of foreign competitors, lead by Netflix. The broadcasters already jointly own Pooq, with MBC and SBS [...]

  • Magic leap Is Hiring to Build

    Magic Leap Plans to Expand to Mobile AR

    Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment. Magic Leap released [...]

  • Microsoft

    Microsoft Hints at Mixed Reality Update for Mobile World Congress

    Microsoft may give us an update on its Mixed Reality ambitions at Mobile World Congress in Barcelona next month: The company sent out invites for a press conference Wednesday that list Alex Kipman, who leads its augmented and virtual reality efforts, among the speakers. Kipman will speak together with Microsoft CEO Satya Nadella and corporate vice [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • variety digital innovators

    Variety's Digital Innovators 2019: The Trailblazers Pushing Media Boundaries

    A decade ago, when the streaming-video revolution was in its infancy, the internet was more complementary than disruptive to Hollywood. Those days are gone. New platforms have risen up as Silicon Valley players have bulldozed onto the scene, and the media biz is rebuilding the ways it reaches audiences. With the inaugural Variety Digital Innovators [...]

More From Our Brands

Access exclusive content