×
You will be redirected back to your article in seconds

YouTube Says Videos Flagged as Advertiser-Unfriendly Will Drop by 30%

YouTube said it has improved the accuracy of its system for automatically “demonetizing” videos — resulting in 30% fewer videos being misclassified as running afoul of the service’s guidelines for advertiser-friendly content.

The Google-owned video service in June enacted stricter policies this summer for YouTube content that will be ineligible for advertising. That was part of Google’s crackdown on ads being served in offensive videos, after hundreds of marketers suspended YouTube spending earlier in the year after it came to light that their ads were appearing in videos espousing hateful rhetoric.

But many creators complained that the new rules went too far — and that they were being unfairly penalized. In August, YouTube rolled out new monetization icons as an attempt to provide more transparency into the process: a green dollar sign means fully monetized; yellow means it’s eligible to earn money through YouTube Red views but will have limited or no ads; and a dollar sign with a slash through it means it’s completely ineligible for revenue sharing. YouTube also introduced an appeals process if creators think their videos have been misclassified.

Since then, more than 1 million human reviews have helped train and improve the machine-learning system, according to YouTube. And that’s resulted in the new changes to the ad-flagging system that will result in “millions more videos” becoming fully monetized, a YouTube rep wrote in a post Thursday on the service’s help forum announcing the change.

YouTube said the update on the ad-classification system began Thursday at 2:30 p.m. PT and was completed by Friday at 2:30 a.m. PT.

With the change, YouTube channel owners may see icons that were previously yellow (limited or no ads) turn to green (full monetization) — although they may also see icons that were previously green turn to yellow, according to YouTube.

“This updated system is an improvement, but it’s not perfect. We know there’s much more work to do, so if you feel the yellow icon is a mistake, please continue to appeal,” the YouTube rep wrote.

The status of YouTube videos that have already manually reviewed previously will not change, the rep added.

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content