×
You will be redirected back to your article in seconds

YouTube Says Videos Flagged as Advertiser-Unfriendly Will Drop by 30%

YouTube said it has improved the accuracy of its system for automatically “demonetizing” videos — resulting in 30% fewer videos being misclassified as running afoul of the service’s guidelines for advertiser-friendly content.

The Google-owned video service in June enacted stricter policies this summer for YouTube content that will be ineligible for advertising. That was part of Google’s crackdown on ads being served in offensive videos, after hundreds of marketers suspended YouTube spending earlier in the year after it came to light that their ads were appearing in videos espousing hateful rhetoric.

But many creators complained that the new rules went too far — and that they were being unfairly penalized. In August, YouTube rolled out new monetization icons as an attempt to provide more transparency into the process: a green dollar sign means fully monetized; yellow means it’s eligible to earn money through YouTube Red views but will have limited or no ads; and a dollar sign with a slash through it means it’s completely ineligible for revenue sharing. YouTube also introduced an appeals process if creators think their videos have been misclassified.

Since then, more than 1 million human reviews have helped train and improve the machine-learning system, according to YouTube. And that’s resulted in the new changes to the ad-flagging system that will result in “millions more videos” becoming fully monetized, a YouTube rep wrote in a post Thursday on the service’s help forum announcing the change.

YouTube said the update on the ad-classification system began Thursday at 2:30 p.m. PT and was completed by Friday at 2:30 a.m. PT.

With the change, YouTube channel owners may see icons that were previously yellow (limited or no ads) turn to green (full monetization) — although they may also see icons that were previously green turn to yellow, according to YouTube.

“This updated system is an improvement, but it’s not perfect. We know there’s much more work to do, so if you feel the yellow icon is a mistake, please continue to appeal,” the YouTube rep wrote.

The status of YouTube videos that have already manually reviewed previously will not change, the rep added.

More Digital

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

  • Marques Brownlee - Retro Tech

    YouTube Orders Marques Brownlee 'Retro Tech' Original Series

    YouTube has turned to one of its homegrown stars — technology vlogger Marques Brownlee, aka “MKBHD” — for its newest original series. The video platform has greenlit series “Retro Tech” featuring Brownlee, in which he’ll unbox and review vintage technology products that have defined pop culture. The show, slated to debut in December 2019, follows [...]

  • Netflix Tests Random Episode Button in

    Netflix Starts Testing Random Episode Button

    Netflix is testing a button to play random episodes of select TV shows, the company confirmed Friday morning. “We are testing the ability for members to play a random episode from different TV series on the Android mobile app,” a Netflix spokesperson told Variety. “These tests typically vary in length of time and by region, [...]

  • Netflix Our Planet Sophie Darlington

    Netflix's 'Our Planet' Roars to Life With Work by Top Wildlife Cinematographers

    In terms of scope, production time and — very likely — budget, Netflix’s “Our Planet” is one of the most ambitious projects from the streaming service to date. Narrated by David Attenborough and made available worldwide on April 5, the goal of the eight-part series is to capture diverse habitats across the globe and highlight [...]

More From Our Brands

Access exclusive content