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Wizard World, the Los Angeles-based producer of fan events tied to comic books and pop culture, has set a deal to launch an English-language streaming service in China.

Wizard World said it has teamed with China’s CNLive to launch a 24-hour streaming channel that will be available across mainland China.

Details on programming for the service are sparse but it is expected to draw on material generated through the dozens of fan conventions that Wizard World produces annually across the U.S. Wizard World said it will also look to acquire programming from outside producers.

“With the transaction the very best entertainment content from the world’s best studios and production companies will be presented on the Chinese mainland on a subscription basis,” said Wizard World CEO John Maatta.

The deal is part of Wizard World’s efforts to diversify beyond its live event core business into content. The company recently relaunched its monthly digital magazine “Wizard” and debuted the daily “WizPop” digital news feed.

Hong Kong-based entrepreneur Vincent Yen facilitated the partnership between Wizard World and CNLive.

“I am extremely gratified that we were able to conclude this important transaction that promises to be beneficial to all parties involved,” Yen said. “I look forward to working with Wizard World China and CNLive to help to make this undertaking a significant success for all involved.”