×

VRC’s ‘Raising a Rukus’ to Debut at Imax VR Centre in Los Angeles This Week

The first episode of the Virtual Reality Company’s (VRC) new animated series “Raising a Rukus” is set to debut at the Imax VR Experience Centre in Los Angeles this coming Friday, and come to future Imax VR locations in the coming months. It’s the first time an original VR production  has premiered at an Imax VR Centre before launching on a traditional VR headset.

“Raising a Rukus” is a series about two twins who get a new dog, only to find out that the pet has the power to take them to magical worlds. It’s an animated children’s series reminiscent of shows you’d see on Nickelodeon — except this time, viewers are following the characters through 360-degree scenery.

“This is exactly the type of original premium experience, which was designed specifically for location-based VR, we’re looking to provide our guests,” said Imax Chief Business Development Officer Robert D. Lister in a statement. “This family-oriented fare is becoming increasingly important as we are seeing visitors of all ages come through our successful flagship centre in Los Angeles.”

VRC is looking to eventually release Rukus on a variety of headsets, but the company teamed up with Imax for a special implementation that includes motion chairs and premium VR headsets — something that both companies want to eventually bring to many more locations.

“Our collaboration with Imax will enable us to provide unique cinematic-level VR experiences to audiences around the world in an affordable way,” said VRC CEO and co-founder Guy Primus. “By opening their doors to VR, theatre owners are opening up new revenue opportunities for the entire VR ecosystem.”

Imax plans to next open VR Experience Centres in New York and the U.K. int he coming months. Lister told Variety earlier this year that the company planned to test location-based VR with a half dozen centers in the coming months before fully committing to a wider roll-out.

More Digital

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

  • Crypt-TV-Facebook

    Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

    Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch. For Facebook Watch, it’s one of the first deals for a full slate of content [...]

More From Our Brands

Access exclusive content