×
You will be redirected back to your article in seconds

Vox Media Sells Its First Original Show: SB Nation’s True-Crime Sports Docu-Series for Go90 (EXCLUSIVE)

NBCUniversal-backed digital-media player Vox Media has sold its first original TV show to Verizon’s Go90: SB Nation’s “Foul Play,” a 10-episode true-crime docu-series about the shadowy underbelly of sports, will debut exclusively later this year on the mobile-centric Go90 video service.

The show is produced by Vox Entertainment, the company’s L.A.-based development, production and distribution division. Each episode of “Foul Play” will explore an untold story of the sports world’s most legendary scandals, crimes, heists, and falls from grace. The series episodes will run approximately 10 minutes, with exclusive clips and additional extended content available for each episode on SB Nation.

Marty Moe, Vox Media’s president, who oversees Vox Entertainment, said the company has additional projects in the pipeline as it looks to reach audiences for its different content brands across TV, mobile, social and online.

“It’s an important moment for us in that, unlike a lot of folks, we aren’t licensing our brand,” he said. “This is not a co-production with a traditional TV production company. We produced this in-house.”

Vox Entertainment brought on Charlie Kreisa (“Gangsters: America’s Most Evil,” ESPN’s “30 for 3o”) to serve as showrunner and executive producer. The creative team for “Foul Play” includes SB Nation editorial director Spencer Hall and creative director Jon Bois. Serving as executive producers are Marty Moe, Chad Mumm, VP of Vox Entertainment, and Jared Tobman, Vox Entertainment head of business development and production. Vox Media is repped by WME.

SB Nation, launched in 2005, was the company’s original name before it officially redubbed itself Vox Media. The sports site now operates more than 300 fan-centric team communities, attracting some 70 million unique monthly visitors.

One of Vox Media’s pitches to distributors for premium series is that – unlike traditional production companies – it will integrate promotion and tune-in of that content across all of its platforms, Moe said. “We’ll be able to tell our SB Nation audience in organic and very repetitive ways, ‘Here’s a show on Go90 we know you’re going to love, because it comes from us.'”

Vox Media’s investors include NBCU — which plowed $200 million into the company two years ago — as well as Accel Partners, Allen & Co., Khosla Ventures and General Atlantic. The Washington, D.C.-based company’s other brands and businesses include Eater, the Verge, Vox, Curbed, Recode and the Code Conferences, Racked, Polygon, Concert and Vox Creative.

Popular on Variety

More Digital

  • Venn co-founders

    VENN Raises $17 Million to Launch a Cheddar-like TV Network for Gaming

    Video game industry veterans Ariel Horn and Ben Kusin have raised a massive $17 million seed funding round to launch a new gaming-focused TV network called VENN. Short for Video Game Entertainment and News Network, VENN wants to mix esports with Twitch-style video game streaming and other gaming-related entertainment content when it launches in 2020. [...]

  • Amazon Music

    Amazon Music Unveils HD: the ‘Highest Quality Audio’ for Streaming

    Amazon Music today became the first of the three major streaming services to offer high-definition sound with the launch of Amazon Music HD. According to the announcement, the service offers a new tier of high quality, lossless audio with more than 50 million songs in High Definition, and millions of songs in Ultra High Definition, which it claims [...]

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

More From Our Brands

Access exclusive content