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Vivendi Debuts Studio+ Subscription VOD Service in U.S., Designed for Smartphones

French media conglomerate Vivendi is importing its Studio+ short-form subscription VOD service to U.S. shores, with a collection of original series intended for viewing on mobile devices.

Studio+ (studio.plus), a partnership between Vivendi entertainment brands Canal+ Group and Universal Music Group, first launched in France, Italy and Latin America in 2016. The service is built around a “10X10” programming format: Each series comprises 10 episodes, each running 10 minutes, which is supposed to be optimized for video viewing on a smartphone.

Initially, Studio+ is available with a one-month free trial, after which it’s priced at $3.99 per month. The app is available on Apple’s App Store, with a version coming for Android devices Google Play.

The Studio+ SVOD service has more than 5 million subscribers internationally, and “now is an opportune time to bring the novel platform to an American audience hungry for authentic content and to combat the scarcity of high-end, scripted content in the short, convenient format that consumers desire,” Dominique Delport, chairman of Vivendi Content, said in a statement.

With its U.S. launch, Studio+ is premiering original drama series “All You Need Is Me” (pictured above), starring Toby Sebastian (HBO’s “Game of Thrones”). The show, directed by Simon Aboud, is about an L.A. talent manager who loses all of her artists and signs an unknown English rock band called Flynn Six, which she propels to the top of the charts – but not without drama along the way.

The U.S. version of Studio+ currently includes 15 series, across drama, science fiction, crime, action and romance genres. The lineup includes thriller series “Madame Hollywood,” which originally debuted in France. The show stars actress Dre Davis as Candice, a model who becomes a prisoner of her own apartment and is forced to obey the torturous orders of Madame Hollywood to save the lives of her and her roommate.

Two series on the service, “Crime Time” and “Ahi Afuera,” are nominated for 2017 International Emmy Awards. All content is available in five languages, including English, Spanish and Italian.

Vivendi is the parent company of Universal Music Group, Canal+ Group, ad agency Havas and Gameloft, among others. It also owns internet-video platform Dailymotion, which claims to have 300 million unique monthly users.

Watch a promo video for the U.S. launch of Studio+:

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