IAC-owned video streaming service Vimeo added support for high-dynamic range videos Thursday. The service is now allowing creators to upload HDR videos, and viewers can watch them on supported devices, including Apple’s recently-launched Apple TV 4K.
Creators are now able to upload their HDR videos through Vimeo’s web interface as well as apps like Adobe Premiere Pro, Final Cut Pro X. The service will automatically mark any such upload with a HDR badge, and also create separate standard-dynamic range files for viewers that don’t have compatible viewing devices yet.
The company also added support for 5K, 6K and 8K videos. Vimeo’s director of product Sara Poorsattar said in a blog post that this wasn’t just about future-proofing videos for a time when consumers will be able to watch them on next-gen TVs: “While 8K displays are just starting to hit the market, this isn’t just about your viewers: if you shoot in 8K we want you to be able to sell, distribute, or submit to festivals in the best quality possible.”
Vimeo is adding support for HDR by embracing H.265 HEVC as a new video codec. “This enables us to unlock next-generation features like HDR, and improve efficiency, so you can view a higher quality video with the same bandwidth,” said Poorsattar. Next year, Vimeo also wants to start using Google’s open source VP9 video codec, she added.
Vimeo is not the first video service to support HDR. Both Netflix and Amazon have been streaming some of their content in HDR for some time, and YouTube added support for HDR videos about a year ago. However, YouTube doesn’t support HDR on Apple devices, which makes Vimeo the first service to stream user-uploaded videos to the new Apple TV as well as compatible iPad and iPhone models.