×
You will be redirected back to your article in seconds

Vice to Produce Original Snapchat Shows, Starting With Action Bronson’s Dating Series

Snapchat continues to beef up its lineup of premium short-form shows: Snap Inc. and Vice Media have struck an expanded deal under which Vice will produce shows exclusively for Snapchat.

The first show under deal is “Hungry Hearts with Action Bronson,” a dating series hosted by rapper-chef Action Bronson (whose real name is Arian Asllani) developed by Viceland. The eight-episode show will hit Snapchat later in 2017, expected to be distributed in English-speaking countries.

Vice was a global launch partner for the Snapchat Discover platform in 2015, with content on the channel spanning breaking news and lifestyle programming featuring musicians, artists, innovators and personalities.

For Snap, the pact illustrates its appetite to serve more content — and ads — to the millennial-skewing users of its disappearing-message app. The company last week launched the second season of Snapchat-produced political show from Peter Hamby, “Good Luck America,” and has cut a string of deals with media companies for shows including including ABC, NBC, the BBC, Turner, the New York Times, Discovery CommunicationsA+E Networks and Time Inc.

Snapchat emphasizes that its original mobile shows aren’t repurposed from other programming. While they may be based on other franchises (like NBC’s “Saturday Night Live”), they’re designed to be original, standalone shows. Snapchat’s shows encompass documentaries, reality TV, scripted and unscripted formats, comedies and dramas.

“Hungry Hearts with Action Bronson” was developed by Vice’s Viceland cable TV group. In the Snapchat show, the rotund Bronson — who hosts Viceland food/travel show “F*ck, That’s Delicious” — adds a new title to his resume: matchmaker. In each episode, he will arrange dining dates for potential paramours and provide a play-by-play of events. Bronson will then offer his prediction about whether they’ll be going on a second date, before the couples ultimately reveal their decision.

Vice positioned the expanded deal with Snap as part of the push to grow its international footprint and produce new mobile content.

At the Mobile World Congress conference earlier this month, Vice announced a major expansion of its mobile offerings including a broad rollout in the Asia-Pacific region. By the end of 2017, the company said, Vice content will be available in over 80 territories worldwide (up from 30 today) across online, mobile, social and linear TV platforms.

Snapchat is expected to grow mobile ad revenue to $770 million in the U.S. alone this year (up from $405 million worldwide in 2016), according to a forecast from research firm eMarketer. That’s down 4% from eMarketer’s previous $800 million projection for Snapchat; the researcher cut estimates citing higher-than-expected revenue sharing with partners. That would give Snap 1.3% share of the U.S. mobile ad market for 2017. By contrast, Google will hold 41% of the total $83 billion U.S. market for digital ads this year, followed by Facebook at about 20%, eMarketer predicts.

More Digital

  • YouTube logo

    YouTube Denies Report That It's Exiting Scripted Dramas, Comedies

    YouTube claims it is not pulling up stakes from original entertainment — denying a report by Bloomberg over the weekend that the Google-owned video service was cancelling plans for “high-end dramas and comedies” and had stopped taking pitches for “expensive” scripted shows. In a statement, a rep said, “YouTube denies the report” and cited its [...]

  • Apple to Launch New Apple TV

    This Is What Apple's New TV Service Will Actually Look Like

    Apple unveiled its much-anticipated video service at a press event in Cupertino Monday, promising a range of originals via its forthcoming Apple TV+ service as well as easy access to third-party video subscription services. But while many of the big names attached to Apple’s video efforts were known beforehand, one significant detail wasn’t: How are [...]

  • Apple Announces Gaming Subscription Service

    Apple Announces Gaming Subscription Service Apple Arcade

    Apple detailed its long-rumored gaming subscription service during a special event it held in Cupertino, California Monday. Apple Arcade is the world’s first game subscription service for mobile, desktop and living room, the company said. With a single subscription, you get access to more than 100 new and exclusive games. The games won’t be on [...]

  • Apple News Announcement

    Apple Unveils $9.99 News Subscription Service Dubbed Apple News+

    Apple unveiled a news subscription service called Apple News+ at its services event in Cupertino, Calif. Monday. The $9.99 service gives paying subscribers access to over 300 magazines as well as select newspapers and premium digital news services. “We believe in the power of journalism and the impact it will have on your lives,” said [...]

  • Katie Drummond - Vice Digital

    Vice Names Katie Drummond Senior VP of Digital

    Katie Drummond, who has worked as an editor in digital media and publishing for a decade, joined Vice Media as senior vice president of Vice Digital. Drummond comes on board to take over many of the duties of Ciel Hunter, who left Vice in January as global head of content for Vice Digital after more [...]

  • Apple Event: How to Watch Live-Stream

    How to Live-Stream Today's Apple Event

    Monday is the coming-out party for Apple’s Hollywood ambitions: After years of trademark secrecy about its plans to stream into video entertainment, the tech giant is set to pull back the curtain at a media event. The live program kicks off at 10 a.m. PT / 1 p.m. ET, on Monday, March 25, from the [...]

  • Google Stadia Is a Net Neutrality

    Google Stadia Is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

More From Our Brands

Access exclusive content