×
You will be redirected back to your article in seconds

Vice to Produce Original Snapchat Shows, Starting With Action Bronson’s Dating Series

Snapchat continues to beef up its lineup of premium short-form shows: Snap Inc. and Vice Media have struck an expanded deal under which Vice will produce shows exclusively for Snapchat.

The first show under deal is “Hungry Hearts with Action Bronson,” a dating series hosted by rapper-chef Action Bronson (whose real name is Arian Asllani) developed by Viceland. The eight-episode show will hit Snapchat later in 2017, expected to be distributed in English-speaking countries.

Vice was a global launch partner for the Snapchat Discover platform in 2015, with content on the channel spanning breaking news and lifestyle programming featuring musicians, artists, innovators and personalities.

For Snap, the pact illustrates its appetite to serve more content — and ads — to the millennial-skewing users of its disappearing-message app. The company last week launched the second season of Snapchat-produced political show from Peter Hamby, “Good Luck America,” and has cut a string of deals with media companies for shows including including ABC, NBC, the BBC, Turner, the New York Times, Discovery CommunicationsA+E Networks and Time Inc.

Snapchat emphasizes that its original mobile shows aren’t repurposed from other programming. While they may be based on other franchises (like NBC’s “Saturday Night Live”), they’re designed to be original, standalone shows. Snapchat’s shows encompass documentaries, reality TV, scripted and unscripted formats, comedies and dramas.

“Hungry Hearts with Action Bronson” was developed by Vice’s Viceland cable TV group. In the Snapchat show, the rotund Bronson — who hosts Viceland food/travel show “F*ck, That’s Delicious” — adds a new title to his resume: matchmaker. In each episode, he will arrange dining dates for potential paramours and provide a play-by-play of events. Bronson will then offer his prediction about whether they’ll be going on a second date, before the couples ultimately reveal their decision.

Vice positioned the expanded deal with Snap as part of the push to grow its international footprint and produce new mobile content.

At the Mobile World Congress conference earlier this month, Vice announced a major expansion of its mobile offerings including a broad rollout in the Asia-Pacific region. By the end of 2017, the company said, Vice content will be available in over 80 territories worldwide (up from 30 today) across online, mobile, social and linear TV platforms.

Snapchat is expected to grow mobile ad revenue to $770 million in the U.S. alone this year (up from $405 million worldwide in 2016), according to a forecast from research firm eMarketer. That’s down 4% from eMarketer’s previous $800 million projection for Snapchat; the researcher cut estimates citing higher-than-expected revenue sharing with partners. That would give Snap 1.3% share of the U.S. mobile ad market for 2017. By contrast, Google will hold 41% of the total $83 billion U.S. market for digital ads this year, followed by Facebook at about 20%, eMarketer predicts.

More Digital

  • Jill Goldfarb - Jukin Media

    Jukin Hires TV Veteran Jill Goldfarb as VP of Linear Programming

    Jukin Media, which specializes in licensing user-generated viral videos, hired Jill Goldfarb as VP of linear programming. Goldfarb’s former tours of duty include serving as Discovery Channel’s VP of programming and as VP of program planning and scheduling at ABC Family/Fox Family Channel. Most recently, for the past five years she worked as an independent [...]

  • Imax Is Exiting the VR Space,

    Imax Is Shutting Down Its VR Business, Closing Remaining Three VR Centers in Q1

    Imax is making its exit from virtual reality (VR) official: The company notified shareholders with a SEC filing Thursday that it will close down its remaining three VR centers, and write off “certain VR content investments.” A company spokesperson confirmed the planned closures and shared the following statement with Variety: “With the launch of the [...]

  • Apple Music Connect Is Being Discontinued

    Apple Music Phases Out Connect Social Feed

    Apple Music has notified artists that it will be phasing out its Connect social feed. Artists won’t be able to post to Connect anymore effective immediately, and their existing posts will be removed by next May, according to an email sent to artists that was first published by 9to5Mac Thursday. “Today we’re streamlining music discovery [...]

  • YouTube logo

    YouTube Warns Creators They May See Subscriber Count Drops Amid Spam-Account Purge

    YouTube is enacting a broad purge of spam accounts over the next two days, and it’s warning creators they could see a big drop in subscribers as a result. According to YouTube, on Dec. 13-14, creators “may see a noticeable decrease” in subscriber counts. The Google-owned video service regularly works to verify the legitimacy of [...]

  • Ninja to Call 'Thursday Night Football'

    Ninja to Call NFL 'Thursday Night Football' Game on Twitch Free Live-Stream

    Tyler “Ninja” Blevins is Twitch’s most popular live-streaming gamer. Now he’s taking his play-by-play skills to the NFL — although it remains to be seen how many of his millions of followers are actually interested in his commentary on gridiron action. This season, Amazon-owned Twitch has provided free live-streaming feeds of the NFL’s “Thursday Night [...]

  • Amazon Starts Selling Chromecast Again, YouTube

    Amazon Starts Selling Google’s Chromecast Again

    Amazon is once again selling Google’s Chromecast streaming adapter, three years after yanking the product from its website. The e-commerce giant began listing the third-generation model of Google’s Chromecast streaming stick, as well as the 4K-capable Chromecast Ultra, on its website this week. The move could be a first step toward a more comprehensive business [...]

  • Rebecca Campbell Disney

    Disney Sets Out International Leadership Team Post-Fox Deal

    Rebecca Campbell, Diego Lerner and Uday Shankar are set to be Disney’s three key international chiefs when its deal for 21st Century Fox closes, the company announced Thursday. Campbell will run the Europe, Middle East and Africa team under the new structure, which is conditional on the Fox deal closing. She also adds Russia and [...]

More From Our Brands

Access exclusive content