×

Vice Names Ariel Wengroff Publisher of Broadly Women’s Channel

Vice Media has appointed Ariel Wengroff publisher of Broadly, its women’s interest internet channel.

Wengroff serves as global chief of staff to Vice co-founder and CEO Shane Smith and is an executive producer of Viceland’s “Woman,” the Emmy-nominated docu-series hosted by Gloria Steinem. As publisher of Broadly, she is responsible for negotiating partnerships and working with advertisers to grow the site’s reach and profitability.

On the business side, Broadly (tagline: “For women who know their place”) has been run by a central team, led by Tom Punch, Vice’s chief commercial and creative officer. Given the growth of the channel in 2017, Vice wanted a single exec overseeing Broadly; Wengroff was a natural fit in part because of her work as EP of “Woman,” according to a company rep. Since launching in 2015, Broadly has grown to be Vice’s third largest channel, after Vice.com and Vice News.

Broadly focuses “on the multiplicity of women’s voices, looking beyond what we prescribe as ‘women’s issues’ to make the best content for its audience,” Wengroff said. “I’m thrilled to help to continue its growth telling the most important stories as Vice continues to expand across the globe.”

The publishers of Vice’s verticals report up to Punch. For the time being, Wengroff will retain her position as chief of staff to Smith and will continue as an executive producer on “Woman.”

The channel’s editorial team is led by global managing editor Lindsay Schrupp. The site was founded by Tracie Egan Morrissey and Shanon Kelley, both of whom remain with Vice in different roles. Broadly’s digital and video coverage spans politics, culture, sex, drugs, LGBTQ issues, and other topics through the lens of women’s experiences. Recently, the channel has broken news about the U.S. military’s treatment of transgender people. Broadly also serves up lighter fare, including its popular daily horoscopes and tarot-card videos.

Prior to joining Vice in 2014, she was the communications and finance director for the 2014 re-election campaign of U.S. Rep. Peter Welch (D-Vt.) and before that was communications director of the Vermont Democratic Party. Wengroff currently is on the board of Lesbians Who Tech. She holds a bachelor’s degree from the University of Vermont.

Brooklyn-based Vice has raised $1.4 billion to date from investors including Disney, 21st Century Fox, WPP, Raine Group, and Tom Freston, MTV founder and former Viacom CEO.

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content