Vice Names Ariel Wengroff Publisher of Broadly Women’s Channel

Vice Media has appointed Ariel Wengroff publisher of Broadly, its women’s interest internet channel.

Wengroff serves as global chief of staff to Vice co-founder and CEO Shane Smith and is an executive producer of Viceland’s “Woman,” the Emmy-nominated docu-series hosted by Gloria Steinem. As publisher of Broadly, she is responsible for negotiating partnerships and working with advertisers to grow the site’s reach and profitability.

On the business side, Broadly (tagline: “For women who know their place”) has been run by a central team, led by Tom Punch, Vice’s chief commercial and creative officer. Given the growth of the channel in 2017, Vice wanted a single exec overseeing Broadly; Wengroff was a natural fit in part because of her work as EP of “Woman,” according to a company rep. Since launching in 2015, Broadly has grown to be Vice’s third largest channel, after Vice.com and Vice News.

Broadly focuses “on the multiplicity of women’s voices, looking beyond what we prescribe as ‘women’s issues’ to make the best content for its audience,” Wengroff said. “I’m thrilled to help to continue its growth telling the most important stories as Vice continues to expand across the globe.”

The publishers of Vice’s verticals report up to Punch. For the time being, Wengroff will retain her position as chief of staff to Smith and will continue as an executive producer on “Woman.”

The channel’s editorial team is led by global managing editor Lindsay Schrupp. The site was founded by Tracie Egan Morrissey and Shanon Kelley, both of whom remain with Vice in different roles. Broadly’s digital and video coverage spans politics, culture, sex, drugs, LGBTQ issues, and other topics through the lens of women’s experiences. Recently, the channel has broken news about the U.S. military’s treatment of transgender people. Broadly also serves up lighter fare, including its popular daily horoscopes and tarot-card videos.

Prior to joining Vice in 2014, she was the communications and finance director for the 2014 re-election campaign of U.S. Rep. Peter Welch (D-Vt.) and before that was communications director of the Vermont Democratic Party. Wengroff currently is on the board of Lesbians Who Tech. She holds a bachelor’s degree from the University of Vermont.

Brooklyn-based Vice has raised $1.4 billion to date from investors including Disney, 21st Century Fox, WPP, Raine Group, and Tom Freston, MTV founder and former Viacom CEO.

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