×
You will be redirected back to your article in seconds

Viacom Taps AwesomenessTV’s Kelly Day as President of Newly Created Digital Studios Unit

Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit.

Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded social channels.

In the role, Day will work with each of Viacom’s brands on digital strategy building on current programming as well as developing new, original content and branded entertainment in a variety of formats to further develop Viacom’s audiences and drive engagement and innovation across platforms.

Day’s exit from Awesomeness, where she was chief business officer, comes after founder and CEO Brian Robbins departed earlier this year — before joining Viacom’s Paramount Pictures to head the newly created Paramount Players film division. Awesomeness is now led by CEO Jordan Levin, a veteran TV exec who most recently was chief content officer for the NFL.

“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” Bakish said in a statement. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”

Day joined AwesomenessTV in early 2014 as the digital-first media company’s first chief digital officer. AwesomenessTV is majority owned by Comcast’s NBCUniversal (after its acquisition of DreamWorks Animation), with minority stakes held by Hearst and Verizon.

Before Awesomeness, Day was CEO of online-video platform Blip Networks, later acquired by Maker Studios, and had served in a variety of leadership positions at Discovery Communications, including most recently EVP and GM of digital media and commerce. Prior to Discovery, she worked for internet-media companies including the Knot and AOL. Day holds a bachelor’s degree in French from Penn State University.

More TV

  • Content-is-King

    Top TV Execs Tackle New Distribution Landscape in Rome

    ROME – In an increasingly complex TV market, with a host of new big-ticket streaming services preparing to enter an already crowded arena, both buyers and sellers are rethinking some of the fundamentals of the TV business as they grapple with the best way to reach global audiences. A host of top producers, network executives, [...]

  • MIA-MARKET-2019_Europe-Producers-Club_4

    European Producers and Broadcasters Debate How to Weather Streaming Storm

    ROME – The impending rollout of Disney Plus, HBO Max, and other new streaming services promises a new era of uncertainty—and opportunity—for broadcasters and producers in an industry already disrupted by the likes of Netflix and Amazon. At a panel hosted by the European Producers Club Friday afternoon during the MIA market in Rome, executives [...]

  • Kevin-Beggs

    Lionsgate TV Chairman Kevin Beggs on Streamers and TV’s ‘Platinum Era’

    ROME – Over the course of two decades in the industry, Lionsgate Television chairman Kevin Beggs has witnessed the ups and downs of a business that has frequently found itself confronting both dizzying new possibilities as well as existential threats. But these days the veteran exec, who oversees the development of all scripted and non-scripted content [...]

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

More From Our Brands

Access exclusive content