Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded social channels.
In the role, Day will work with each of Viacom’s brands on digital strategy building on current programming as well as developing new, original content and branded entertainment in a variety of formats to further develop Viacom’s audiences and drive engagement and innovation across platforms.
Day’s exit from Awesomeness, where she was chief business officer, comes after founder and CEO Brian Robbins departed earlier this year — before joining Viacom’s Paramount Pictures to head the newly created Paramount Players film division. Awesomeness is now led by CEO Jordan Levin, a veteran TV exec who most recently was chief content officer for the NFL.
“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” Bakish said in a statement. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
Day joined AwesomenessTV in early 2014 as the digital-first media company’s first chief digital officer. AwesomenessTV is majority owned by Comcast’s NBCUniversal (after its acquisition of DreamWorks Animation), with minority stakes held by Hearst and Verizon.
Before Awesomeness, Day was CEO of online-video platform Blip Networks, later acquired by Maker Studios, and had served in a variety of leadership positions at Discovery Communications, including most recently EVP and GM of digital media and commerce. Prior to Discovery, she worked for internet-media companies including the Knot and AOL. Day holds a bachelor’s degree in French from Penn State University.