You will be redirected back to your article in seconds

Viacom Taps AwesomenessTV’s Kelly Day as President of Newly Created Digital Studios Unit

Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit.

Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded social channels.

In the role, Day will work with each of Viacom’s brands on digital strategy building on current programming as well as developing new, original content and branded entertainment in a variety of formats to further develop Viacom’s audiences and drive engagement and innovation across platforms.

Day’s exit from Awesomeness, where she was chief business officer, comes after founder and CEO Brian Robbins departed earlier this year — before joining Viacom’s Paramount Pictures to head the newly created Paramount Players film division. Awesomeness is now led by CEO Jordan Levin, a veteran TV exec who most recently was chief content officer for the NFL.

“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” Bakish said in a statement. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”

Day joined AwesomenessTV in early 2014 as the digital-first media company’s first chief digital officer. AwesomenessTV is majority owned by Comcast’s NBCUniversal (after its acquisition of DreamWorks Animation), with minority stakes held by Hearst and Verizon.

Before Awesomeness, Day was CEO of online-video platform Blip Networks, later acquired by Maker Studios, and had served in a variety of leadership positions at Discovery Communications, including most recently EVP and GM of digital media and commerce. Prior to Discovery, she worked for internet-media companies including the Knot and AOL. Day holds a bachelor’s degree in French from Penn State University.

More TV

  • Jennifer Lopez VMAs

    TV Review: MTV's Video Music Awards Were Low on Star Power

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • Nicki MinajMTV Video Music Awards, Press

    VMAs 2018: All the Off-Camera Action Inside Radio City Music Hall and Backstage

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • MadonnaMTV Video Music Awards, Show, New

    Twitter Roasts Madonna for Her Aretha Franklin VMAs Tribute

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • Avicii, (Performance)Denim & Supply Ralph Lauren

    Avicii Wins Posthumous VMA for Best Dance Video

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • Bobby Lytes Wears 'Make America Gay

    Bobby Lytes Wears 'Make America Gay Again' to VMAs

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • Justin Brescia (L) Stephanie Pratt (2-L)

    MTV Reboots 'The Hills' With Original Cast Members

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

  • Jon Stewart Helps Rescue Goats That

    Jon Stewart Helps Rescue Goats That Captured New York's Attention

    Kelly Day is leaving AwesomenessTV after nearly four years to become president of the newly created Viacom Digital Studios unit. Day will report to Viacom president and CEO Bob Bakish, starting Nov. 20. As head of Viacom Digital Studios, Day will lead the media conglomerate’s digital-content strategy, including overseeing creative and editorial production for Viacom-branded […]

More From Our Brands

Access exclusive content