You will be redirected back to your article in seconds

One in Four Americans Watch Vevo Videos Every Month

Music video streaming service Vevo has a huge audience, and now has some third-party data to prove it: Videos from the major-label owned streaming service were watched by 97 million Americans, or 25 percent of the U.S. population,  during the month of October, according to new data from comScore.

58 percent of that audience only accessed Vevo via phone or tablet. That’s significant, because ComScore only used to measure viewing data from desktop PCs.

“Very quickly our industry will have to reconsider the notion that mobile devices are a second screen,” said Vevo VP of Research Andrea Zapata in a statement. “These devices are the first and only screens used for a majority of our audience.”

But the data, which was released by Vevo Tuesday, also points to a lingering conflict with Google, a company that itself owns 10 percent of Vevo. The music video service has long been one of the biggest suppliers of major label content to YouTube, and most of Vevo’s traffic has been generated on YouTube.

Neither side has ever described this co-dependent relationship in concrete numbers, up until now: 43 percent of YouTube’s audience in the U.S. and the U.K. watched Vevo content in October, according to the comScore data released by Vevo.

Vevo has explored ways to bring more of that traffic to its own owned and operated properties. The service has relaunched its website and apps last year, and recently also began to experiment with windowing. In December, Vevo released Alessia Cara’s latest music video exclusively on its website, and only uploaded it to YouTube 48 hours later.

More Digital

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • Facebook Logo

    Facebook Sets Up New Product Group for AR Glasses (Report)

    Facebook has restructured its augmented and virtual reality research division and set up a new group tasked with building augmented reality (AR) glasses, according to a new Business Insider report. Facebook acknowledged the move in a statement given to the publication, saying that the move affected “a few hundred people.” The group has already built [...]

  • nba-the-bounce-logo

    NBA, Turner to Debut Three-Hour Primetime Live Studio Show on Yahoo Sports

    Coming next week: a new NBA primetime show — delivered over the internet — covering all the live action and storylines of the evening. The NBA is teaming with Turner Sports and Yahoo to produce a live nightly show designed for mobile viewers in a three-hour block, slated to run five nights per week on [...]

More From Our Brands

Access exclusive content