×
You will be redirected back to your article in seconds

Twitter’s Anthony Noto Doesn’t Envision Subscription-Only Switch

Despite fresh suggestions from Wall Street analysts that Twitter consider turning the social-media platform into a subscription-only service, CFO/COO Anthony Noto made clear Thursday at Code Conference that his company is committed to staying advertiser-friendly.

“The value proposition we offer to advertisers is as strong as it’s ever been,” he said, citing $2 billion in ad revenues and four consecutive quarters of growth after a period of stagnation in the number of active users that has soured some investors on Twitter.

Noto did, however, reiterate what the company has previously indicated being open to, which is adding select premium services to Tweetdeck, though he stopped short of saying anything specific was in the offing.

The exchange occurred hours after influential research outfit MoffettNathanson issued a pessimistic report on Twitter in which it suggested the company’s best hope was adopting a subscription model. “It’s a draconian approach and one which likely drastically reduces the size of the platform and could be massively unpopular,” the analysts wrote. “However, by our calculations, it is one which could yield multiples of the revenue Twitter drives today and importantly this revenue stream would be recurring and wouldn’t be as choppy or seasonal as advertising revenue.”

Noto also stood by Twitter CEO Jack Dorsey, who has been criticized for splitting his time between the top job at Twitter as well as being CEO of another firm, payment service Square.

“Jack is a great partner,” said Noto. “Nobody cares more about the company than Jack, i can’t think of a better CEO for the company than him.”

Popular on Variety

More Digital

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

  • YouTube logo

    YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status

    YouTube is making it harder for channels to receive a verification badge indicating their authenticity — and the program’s new requirements mean that some channels won’t be eligible for verification. Like other internet platforms, YouTube indicates to viewers that specific channels are officially run by the creator, artist, celebrity or company they represent with an [...]

  • BuzzFeed - Katie Sitter

    BuzzFeed Taps Activision Blizzard's Katie Sitter as Head of HR (EXCLUSIVE)

    BuzzFeed hired Katie Sitter, most recently an HR exec at Activision Blizzard, as senior VP of people. Sitter, who starts at the company Sept. 30, will lead the BuzzFeed HR organization and oversee strategic initiatives related to organizational planning, talent acquisition, learning and development, performance management, compensation and benefits, labor relations, and diversity, equity, and [...]

  • Kano

    Kano Tipped to Launch ‘Star Wars,’ ‘Frozen’ Coding Kits

    Educational consumer electronics startup Kano is getting ready to release “Star Wars” and “Frozen” coding kits, according to regulatory filings. Recent FCC filings made by the company reveal plans to release a product called “The Force Coding Kit” as well as one called “The Disney Frozen Coding Kit.” Kano representatives didn’t respond to multiple requests [...]

  • Apple Arcade

    Apple Officially Launches Apple Arcade Game Subscription Service

    Apple officially cut the ribbon for its new game subscription service Thursday: Priced $4.99 per month, Apple Arcade offers unlimited access to over 100 exclusive games. Apple Arcade was released alongside iOS 13, the latest version of Apple’s mobile operating system. Some of the titles available through the subscription package include “Lego Brawls” from Lego [...]

More From Our Brands

Access exclusive content