×
You will be redirected back to your article in seconds

Twitter Swings PGA Tour Live-Streaming Deal

Twitter, continuing to push into live video streaming, reached a deal with the PGA Tour that makes the social service the exclusive free distribution platform for select golf tournament coverage through the remainder of the 2016-17 season.

The PGA Tour’s free video streams on Twitter will encompass more than 70 hours of live competition coverage across 31 tournaments this year. The deal is aimed at generating ad revenue by getting in front of golf fans across the world, as well as promoting the PGA Tour Live subscription service, priced at $40 per year (or $5.99 per month), which is operated by MLB Advanced Media’s BAMTech.

Twitter will begin live streaming at the CareerBuilder Challenge on Jan. 19, 2017, and conclude at the season-ending Tour Championship in Charlotte, N.C., in August. Coverage typically will include the first 60 to 90 minutes from the early Thursday and Friday morning hours of PGA Tour Live’s subscription window. That will include pre-game analysis, interviews, range coverage, and live competition from the first two holes of each day’s PGA Tour Live Marquee Groups.

The live streams will be available globally on Twitter at PGATourLive.twitter.com and on @PGATour, as well as connected devices like Apple TV and Amazon Fire TV, to both logged-in and logged-out users. The expanded deal comes after the PGA Tour last year teamed with Twitter to offer live-streaming portions of the first two events of the 2016 FedEx Cup playoffs.

“Streaming PGA Tour Live programming to Twitter’s global audience, as well as the millions of users who follow @PGATOUR and hundreds of PGA Tour player accounts, will provide new and innovative ways for sports fans to engage with our premium OTT offering,” said Rick Anderson, PGA Tour’s chief media officer.

Under the pact, Twitter has the opportunity to sell advertising with mid-roll spots, combined with original clips produced by the PGA Tour available for sponsorship and promotion on Twitter. The partnership also includes an extension of the PGA Tour and Twitter’s Amplify program, with PGA Tour planning to increase its highlight videos and regular content creation across Twitter and Periscope.

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content