Twitter Head of Entertainment Talent Partnerships Lara Cohen Resigns

Lara Cohen, Twitter head of entertainment and lifestyle partnerships, said she is leaving the company — a blow to Twitter’s efforts to court celebrities to use its platform.

Cohen, who joined Twitter in 2013, was responsible for working with talent across TV, film, fashion, lifestyle and digital domains to create content and connect with fans. She was part of the team that planned Ellen DeGeneres’ record-breaking Twitter selfie at the 2014 Oscars, and last year internally advocated for the company to respond to the harassment targeting actress Leslie Jones last year.

Cohen announced her departure Tuesday on Twitter, saying in a tweet, “I’ve made the extremely tough decision to move on from Twitter.” A Twitter rep declined to comment.

According to sources, Cohen’s exit comes as Twitter has been dismantling its media team and is folding the group into its sales division. The company has had four media chiefs in the last three years. Chloe Sladden, Twitter’s former VP of media, left in 2014, and Katie Stanton departed a year ago. VP of commerce Nathan Hubbard assumed oversight of the media team last January; after he left last summer, Twitter appointed Ross Hoffman, previously in charge of brand strategy, to be VP of global content partnerships.

In announcing her resignation, Cohen thanked her colleagues as well as Twitter senior execs, including CEO Jack Dorsey, COO/CFO Anthony Noto, CMO Leslie Berland, former chief operating officer Adam Bain and ex-CEO Dick Costolo. She also thanked Sladden and Stanton “for the vision & thought leadership in building the Global Media Team.”

“This has been the job of a lifetime,” she wrote. “Helping creators tell their stories & connect with their audience has been a tremendous privilege.” She also tweeted a GIF of Elisabeth Moss’s character on “Mad Men,” Peggy Olson, walking out after quitting Sterling Cooper Draper Pryce.

Prior to Twitter, Cohen worked as news director at Wenner Media for 10 years, including serving as news director at Us Weekly. According to her Twitter bio, she’s a superfan of Bravo’s “Real Housewives.”

Popular on Variety

More Digital

  • Neilsons Measurment Problems TV Digital

    AT&T's Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

    Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run [...]

  • AT&T Logo Building

    AT&T TV Now Price Hike Coming Next Month, Base Package to Cost $65

    AT&T is instituting a substantial price hike for its live TV streaming service AT&T TV Now: Customers who have subscribed to the service’s basic “Plus” package will see their bill go up by $15, to a total of $65 per month, starting next month. The telco has started to inform existing subscribers about the price [...]

  • Disney-Family-Movies

    Disney Family Movies SVOD Service Is Shutting Down Ahead of Disney Plus Debut

    After 11 years, Disney is pulling the plug on Disney Family Movies On Demand — with the service’s shutdown coming just days before the launch of the Mouse House’s Disney Plus. Disney Family Movies, which cost between $5-$10 per month, has been available via pay-TV providers in the U.S., including Comcast Xfinity, Charter Communications, Verizon [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

  • Steve Kornacki

    Steve Kornacki, Chris Matthews Stand at Center of New NBC News Podcasts

    After vowing to press ahead more directly into the world of podcasts, NBC News is readying the launch of three additional audio shows centered around politics. “Article II: Inside Impeachment” will help listeners understand the impeachment process. The program, new episodes of which are slated to debut Mondays, Wednesdays and Fridays as people head for [...]

More From Our Brands

Access exclusive content