×
You will be redirected back to your article in seconds

Twitch Hires ‘Halo’ and Xbox Veteran Matt McCloskey as VP of Commerce

Gaming vet Matt McCloskey — former chief operating officer of Microsoft’s 343 Industries, the studio that maintains the “Halo” franchise — is joining Amazon’s Twitch in the newly created role of VP of commerce.

At Twitch, McCloskey will be responsible for growing economic activity on the platform to help support content creators, specifically focused on the current Cheering and Bits program (which lets fans purchase emoji to “cheer” for their favorite gamers) and streamer subscriptions businesses. In addition, he is tasked with creating new engagement opportunities for game developers on Twitch.

McCloskey spent 12 years at Microsoft’s Xbox and 343 Industries. At 343, he ran services engineering, finance, business operations, and strategy teams and executive produced live-action online series “Halo 4: Forward Unto Dawn.” Before joining 343 Industries in 2010, he led several business strategy initiatives across Xbox and Xbox Live, including managing business development, finance, and operations for the Xbox’s third-party publishing business, working with publishers and developers including EA, Activision, Square Enix, and Take-Two Interactive. Prior to Microsoft, he worked in legal departments for AT&T Wireless and Qpass.

“I was attracted to Twitch’s unrelenting dedication to creators,” McCloskey said in a statement. “As a lifelong gamer surrounded by lifelong gamers, finding new ways to support our passion is a fantastic opportunity. Also, as Twitch continues to expand to other content categories, it will be a transformative experience to help all types of creators make a living doing what they love.”

McCloskey holds a law degree from the University of Washington and a bachelor’s degree in philosophy and French from Seattle University.

Popular on Variety

More Digital

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

  • MoviePass card

    MoviePass Shuts Down, With Parent Company Citing Failure to Raise Funds

    MoviePass, the long-struggling theater subscription service, finally appears to be down for the count. On Friday, MoviePass notified remaining subscribers that it would be shutting down the service effective Sept. 14, 2019, because “its efforts to recapitalize MoviePass have not been successful to date,” parent company Helios and Matheson Analytics announced. “The company is continuing [...]

  • Disney Plus - Full Lineup

    How to Browse the Disney Plus Catalog the Company Is Testing in the Netherlands

    Disney began testing its Disney Plus streaming service in the Netherlands this week. Consumers in the U.S. will have to wait until November 12 to get access to the service, but European streaming aggregator JustWatch already makes it possible to browse the catalog available during this beta test. JustWatch is one of a number of [...]

  • JoJo Siwa'The Angry Birds Movie 2'

    Nickelodeon Star JoJo Siwa Gets Her Own Dance-Tour Mobile Game (EXCLUSIVE)

    Fans of JoJo Siwa will be able to join the teen influencer’s dance squad on stage — virtually — in a new mobile game. In “JoJo Siwa — Live to Dance,” players will become part of the Nickelodon and YouTube star’s worldwide tour on her professional dance team and experience what it’s like to be [...]

More From Our Brands

Access exclusive content