×

Twitch Hires ‘Halo’ and Xbox Veteran Matt McCloskey as VP of Commerce

Gaming vet Matt McCloskey — former chief operating officer of Microsoft’s 343 Industries, the studio that maintains the “Halo” franchise — is joining Amazon’s Twitch in the newly created role of VP of commerce.

At Twitch, McCloskey will be responsible for growing economic activity on the platform to help support content creators, specifically focused on the current Cheering and Bits program (which lets fans purchase emoji to “cheer” for their favorite gamers) and streamer subscriptions businesses. In addition, he is tasked with creating new engagement opportunities for game developers on Twitch.

McCloskey spent 12 years at Microsoft’s Xbox and 343 Industries. At 343, he ran services engineering, finance, business operations, and strategy teams and executive produced live-action online series “Halo 4: Forward Unto Dawn.” Before joining 343 Industries in 2010, he led several business strategy initiatives across Xbox and Xbox Live, including managing business development, finance, and operations for the Xbox’s third-party publishing business, working with publishers and developers including EA, Activision, Square Enix, and Take-Two Interactive. Prior to Microsoft, he worked in legal departments for AT&T Wireless and Qpass.

“I was attracted to Twitch’s unrelenting dedication to creators,” McCloskey said in a statement. “As a lifelong gamer surrounded by lifelong gamers, finding new ways to support our passion is a fantastic opportunity. Also, as Twitch continues to expand to other content categories, it will be a transformative experience to help all types of creators make a living doing what they love.”

McCloskey holds a law degree from the University of Washington and a bachelor’s degree in philosophy and French from Seattle University.

More Digital

  • ‘Tomorrow and Thereafter,’ ‘Diane Has the

    MyFrenchFilmFestival Prizes ‘Tomorrow and Thereafter,’ ‘Diane Has the Right Shape’

    Actress-director Noémie Lvovsky’s “Tomorrow And Thereafter,” a heartfelt homage to the director’s own mother, and Fabien Gorgeart’s “Diane Has the Right Shape,” about one woman’s surrogate motherhood, both won big at the 2019 UniFrance MyFrenchFilmFestival which skewed female in its winners and viewership, making particularly notable inroads into South East Asia and Latin America. Opening [...]

  • soundcloud-logo

    SoundCloud Launches Tool to Distribute Music to Other Streaming Services

    SoundCloud today announced a new distribution tool that enables artists to distribute their music to other streaming services. The feature, currently in open beta the service’s Pro and Pro Unlimited platforms, means that artists can upload their music to SoundCloud competitors including Apple Music, Amazon Music, Spotify and Instagram. “Creators using the SoundCloud Premier distribution feature keep [...]

  • Alison Meyer - Whistle

    Whistle Taps Refinery29's Alison Meyer as VP of Marketing

    Whistle has hired Alison Meyer, previously with female-focused Refinery29, to head up brand-marketing solutions for the male-centric digital media player. As VP of marketing at New York-based Whistle, Meyer will lead partnership marketing for the company’s slate of original programming and branded content. She reports to Whistle president and COO Michael Cohen. Meyer’s appointment comes on [...]

  • Snapchat - NHL Highlights

    Snapchat Expands NHL Pact to Add Hockey Highlights, Curated Stories

    Snapchat is adding more action from the ice under a new multiyear deal with the National Hockey League. The NHL, in association with Disney Streaming Services, is delivering a new weekly highlights show on Snapchat recapping the top 10 plays of the previous week and will produce Curated Our Stories on the platform for select games [...]

  • Hulu Adds Another Interactive Ad: This

    Hulu Adds Another Interactive Ad: This One Lets You Get Offers Via Email

    Hulu lets its subscribers choose the show they want to see. Now the video-streaming service is increasingly letting users choose to respond to certain commercials right away. A commercial from Sleep Number, the manufacturer of the bed with an adjustable mattress, that has run on Hulu for the past several weeks allows viewers to request [...]

More From Our Brands

Access exclusive content