×
You will be redirected back to your article in seconds

Twitch Taps Kate Jhaveri, Former Twitter and Facebook Exec, as SVP of Marketing

Amazon’s Twitch has hired Kate Jhaveri, who previously held marketing positions at Twitter, Facebook and Microsoft, as senior VP of marketing.

Jhaveri reports directly to CEO Emmett Shear and oversees global marketing and communications for the company, which is focused on live video game broadcasting. [UPDATE, 7/17: Twitch said Matthew DiPietro, SVP of marketing and communications, will continue in the same role — giving Twitch two execs with the title of SVP of marketing. A Twitch rep said DiPietro “actively recruited Kate and will remain a key member of the leadership team.” Previously, the rep had said DiPietro would take on a new role at the company with Jhaveri’s hire.]

Most recently, Jhaveri led global consumer marketing at Twitter, where she was responsible for brand, growth and consumer marketing programs, channels and experiences. She left Twitter last August.

Prior to joining Twitter in 2013, Jhaveri worked at Facebook for three years and led consumer brand strategy and management as well as mobile product marketing. Before that she spent seven years at Microsoft, heading up consumer marketing and communications teams for products including Windows and Office. Jhaveri also led marketing teams at Dell, after she began her career as a management consultant with AT Kearney.

“Twitch’s primary strength has been looking to its community to help shape the direction of the brand,” Jhaveri said in a statement. “This has led to a lot of compelling emerging content beyond gaming. Given this constant evolution, my goal is to ensure we shine a light on all of the incredible content that continues to redefine the Twitch experience, as well as our extensive road map of products.”

Currently, Jhaveri also serves as secretary of the national board for Planned Parenthood Federation of America and is an adviser to early-stage tech companies. She holds an MBA from Dartmouth’s Tuck School of Business and a bachelor’s degree from College of the Holy Cross.

Other recent senior executive hires by Twitch have included Michael Aragon, formerly with Otter Media’s Ellation and Sony’s PlayStation Network, as SVP of content; and Matt McCloskey, former COO of Microsoft’s 343 Industries, as VP of commerce.

More Digital

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content