Veteran tech exec Enrique Rodriguez is leaving AT&T’s Entertainment Group, where he’s served as CTO for a bit over two years, to join TiVo as president and CEO.

Rodriguez takes over the job from Thomas Carson, who earlier this year announced plans to retire. Carson, previously CEO of Rovi, had taken over as TiVo’s chief exec after the entertainment-technology and data vendor acquired TiVo in 2016 and adopted the DVR pioneer’s name. Carson will stay on as an adviser through the beginning of the second quarter of 2018.

With more than 30 years in the industry, Rodriguez previously held senior jobs at AT&T, SiriusXM, Microsoft’s Xbox and TV divisions, and Cisco Systems.

Most recently he was executive VP and chief technical officer of AT&T’s Entertainment Group, which includes DirecTV and AT&T’s U-verse operations. Before joining AT&T in 2015, he held management roles at SiriusXM, Cisco’s Service Provider Video Technology Group and Microsoft’s TV Division, as well as serving as VP of Xbox partnerships for Microsoft. Prior to Microsoft, Rodriguez spent more than 20 years serving in various engineering and executive positions at Thomson/RCA.

“Enrique is an exceptional leader and strategist who has the energy and passion that will position TiVo for success,” said Jim Meyer, CEO of SiriusXM and TiVo’s chairman. “He knows the company and our industry inside and out, and will be able to move quickly with implementing initiatives that we believe will position the company for future success and add value for our stockholders.”

Rodriguez, who also is joining TiVo’s board effective Monday, commented: “The opportunity for TiVo is enormous, and my focus will be on accelerating the innovation that our customers demand to help usher in a new era of entertainment, while adding value for our stockholders.”