You will be redirected back to your article in seconds

Korea’s Titan Platform Hires Former Endemol Shine Exec Adrian Sexton for U.S. Expansion (EXCLUSIVE)

Korean hardware and content startup Titan Platform has hired former Endemol Shine and Lionsgate executive Adrian Sexton as its first U.S. CEO, tasked with heading the company’s North American expansion.  As a first step, Titan Platform is set to announce its own streaming device next month.

Never heard of Titan Platform? You’re not alone — but the company nonetheless bets that it can break into the U.S. market with a combination of original hardware, content sales, virtual reality and a B2B component that will include display solutions for retailers and other businesses.

Sexton most recently served as the COO and Interim President of Endemol Shine Beyond US, where he launched the Icon digital network with YouTube star Michelle Phan. Some of his work before Endemol include a two-year stint as EVP Digital at Participant Media and close to seven years as VP and head of digital media at Lionsgate.

In an interview with Variety, Sexton said that he banks on Titan’s streaming device as a way to wow U.S. consumers. “The set-top box could be the trojan horse,” he said, adding that it will combine Internet of Things-like functionality with media streaming and artificial intelligence.

Popular on Variety

Titan will start selling the device in the U.S. in June, and plans to launch a VR headset stateside later this year. Sexton said that the company also plans to have a strong content foothold, initially likely offering Asian fare, as well as tech-centric videos.

Hardware, VR, content, tied together with a software platform: All of that sounds a lot like another Asian company trying to gain a foothold in the U.S. right now: China’s LeEco has been investing heavily to sell its TVs and phones to U.S. consumers, and then use the hardware as a hook for its own Amazon Prime-like subscription services.

However, Sexton said that Titan Platform isn’t interested in the subscription business. Instead, it aims to sell video titles via transactional VOD. Whether that’s really the right strategy to wow U.S. consumers remains to be seen, but Sexton hinted a few more major hires and announcements in the months to come.

More Digital

  • Morning Show Apple

    Golden Globe Noms: 'The Morning Show' Turns Apple TV Plus Into a Kudos Contender

    “Euphoric” was the word to describe the atmosphere around the Apple TV Plus offices in Culver City, Calif., on Monday morning as staffers awoke to the news that the fledgling service’s cornerstone drama series, “The Morning Show,” had landed three major Golden Globe Award nominations. Apple Worldwide Video had exactly two employees — heads Jamie [...]

  • Game of Thrones Avengers Endgame

    'Game of Thrones,' 'Avengers: Endgame' Among Most Popular Tweets of 2019

    Twitter released its top-trending topics and tweets of 2019 with “Game of Thrones,” “Avengers: Endgame,” and actor Tom Holland commanding the most tweets in the TV, movies, and actors categories. BTS holds both the No. 1 spot in the most-tweeted-about musicians category and the second-most-retweeted tweet worldwide. Since its release in June, a video of [...]

  • Portugal's Cristiano Ronaldo celebrates his side's

    Canal Plus, beIN Sports In Exclusive Talks For Distribution Deal

    Vivendi-owned pay-TV banner Canal Plus Group and the global network beIN Sports have started exclusive talks to sign a five-year exclusive distribution and sub-licensing deal in France. The two companies previously tried to forge a partnership in 2016 but it was denied by France’s anti-trust board. Under the proposed deal, Canal Plus would distribute all [...]

  • NBCUniversal Peacock

    Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years

    Comcast expects to pump $2 billion into NBCUniversal’s Peacock streaming service in aggregate over 2020 and 2021, while the company is projecting it will not be profitable for the first five years, according to CFO Mike Cavanagh. Cavanagh, who provided the details Monday at UBS’s Global TMT Conference in New York City, tried to put [...]

  • Watcher Entertainment - Steven Lim, Ryan

    Ex-BuzzFeed Video Staffers Launch Watcher Entertainment Digital Studio (EXCLUSIVE)

    UPDATED: After building their careers as internet personalities at BuzzFeed, the creators and hosts of three of the company’s biggest shows — Steven Lim, Ryan Bergara and Shane Madej — have formed their own digital-video venture. They quit BuzzFeed earlier this year and founded L.A.-based Watcher Entertainment, with the trio looking to get full creative [...]

  • 25. Oktober 2019, Berlin, Deutschland, JustWatch[Foto:

    Streaming Guide JustWatch Acquires Video Search Engine GoWatchIt (EXCLUSIVE)

    Berlin-based streaming guide JustWatch has acquired media search engine GoWatchIt from Plexus Entertainment, and is using the acquisition to open up its first office in New York. Terms of the deal, which was stock- and cash-based, haven’t been disclosed. GoWatchIt founder and CEO David Larkin will join JustWatch as its new senior vice president of [...]

  • CBS Joins Open AP Audience-Targeting Alliance

    CBS Joins Open AP Audience-Targeting Alliance

    “Young Sheldon” leads CBS’ Thursday-night schedule. Soon it may help to lead advertisers to a new way of placing their commercials. CBS has joined “Open AP,” the audience-targeting alliance working to accelerate the emerging advertising practice known as “audience buying.” Open AP works to give advertisers a way to buy impressions from particular types of [...]

More From Our Brands

Access exclusive content