You will be redirected back to your article in seconds

Tidal Launches New Video Series ‘Side Hustle,’ Featuring Jadakiss, Holy Ghost

Tidal has launched a new, original bi-weekly video series titled, “Side Hustle,” hosted by the company’s culture and content editor Adelle Platon, formerly Billboard’s hip-hop editor. The series, true to its name, spotlights artists’ businesses beyond music. In the first three cases that’s a ramen house, a Jewish deli, and a juice bar involving Jadakiss, Holy Ghost, and in the first installment below, Grammy-nominated Jay-Z/Eminem/Kanye West producer Just Blaze.

In the episode, Just Blaze talks about New Jersey’s Ani Ramen House, which he launched with business partner Luck Sarabhayavanija. Like many restauranteurs, he talks about the importance of delivering a unique dining experience, and, unlike most restauranteurs, speaks about applying the lessons he’s learned from his music career to the dining business.

“Everything we create has to pass this test: Does it give fans a clearer picture of a musician as a person?,” Tidal VP of culture and content Tony Gervino tells Variety. “We know that it’s the songs that drive success and fame, but artists are also real people, with interests and concerns that supersede music. Tidal offers an uncensored platform for them to show a side of themselves that other music sites may not be interested in. ‘Side Hustle’ is a perfect example of what we are looking to achieve.”

The next two installments are tentatively scheduled for the following dates: Holy Ghost on Oct. 1 and Jadakiss on Oct. 24.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content