You will be redirected back to your article in seconds

‘The Foreigner’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, STX Entertainment claims the top spot in spending with “The Foreigner.”

Ads placed for the thriller had an estimated media value of $4.86 million through Sunday for 1,010 national ad airings across 25 networks. (Spend figures are based on estimates generated from Oct. 2-8. Estimates may be updated after the chart is posted as new information becomes available.) STX prioritized spend across CBS, Fox and ESPN, and targeted a football-loving audience with airings during both NFL and college games.

Just behind “The Foreigner” in second place: Warner Bros.’ “Blade Runner 2049,” which saw 666 national ad airings across 37 networks, with an estimated media value of $4.35 million.

TV ad placements for Universal Pictures’ “Happy Death Day” (EMV: $3.95 million) and “The Snowman” ($3.51 million), along with Twentieth Century Fox’s “The Mountain Between Us” ($3.38 million), round out the chart.

The Snowman” has the best iSpot Attention Index (126) in the ranking, getting 26% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$4.86M – The Foreigner

The Foreigner
Impressions: 256,562,177
Attention Score: 91.76
Attention Index: 103
National Airings: 1,010
Networks: 25
Most Spend On: CBS, FOX
Creative Versions: 8
Est. Lifetime TV Spend: $12.03M
Studio: STX Entertainment
Started Airing: 07/20/17

$4.35M – Blade Runner 2049

Blade Runner 2049
Impressions: 235,323,732
Attention Score: 89.11
Attention Index: 78
National Airings: 666
Networks: 37
Most Spend On: CBS, FOX
Creative Versions: 62
Est. Lifetime TV Spend: $21.42M
Studio: Warner Bros.
Started Airing: 08/27/17

$3.95M – Happy Death Day

Happy Death Day
Impressions: 175,563,124
Attention Score: 92.00
Attention Index: 106
National Airings: 742
Networks: 25
Most Spend On: Comedy Central, E!
Creative Versions: 11
Est. Lifetime TV Spend: $9.35M
Studio: Universal Pictures
Started Airing: 08/14/17

$3.51M – The Snowman

The Snowman
Impressions: 146,181,312
Attention Score: 93.70
Attention Index: 126
National Airings: 453
Networks: 25
Most Spend On: CBS, NBC
Creative Versions: 9
Est. Lifetime TV Spend: $8.18M
Studio: Universal Pictures
Started Airing: 09/24/17

$3.38M – The Mountain Between Us

The Mountain Between Us
Impressions: 279,227,085
Attention Score: 92.93
Attention Index: 117
National Airings: 958
Networks: 31
Most Spend On: NBC, ABC
Creative Versions: 20
Est. Lifetime TV Spend: $15.05M
Studio: Twentieth Century Fox
Started Airing: 09/09/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/02/2017 and 10/08/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than seven million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.


Popular on Variety

More Digital

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Streamlines Movie Ticket Purchases With Its Assistant

    Google wants to make it easier to buy movie tickets on the web: The search giant has teamed up with Fandango, MovieTickets.com, AMC, MJR Theaters and others to streamline ticket buying across their sites. To do this, Google is making use of its Assistant, which automatically pops up when Android users search for a movie. [...]

  • Harmony-Korine-Duck-Duck-Snapchat-Spectacles

    Harmony Korine Shot a Short Film Entirely With Snap's Spectacles (EXCLUSIVE)

    Director Harmony Korine donned a pair of Snap’s high-end Spectacles 3 camera-enabled glasses to make an experimental short film — transforming Miami into a psychedelic swirl of colors, music and characters. It’s a proof-of-concept project: Snap enlisted the filmmaker to create the 10-minute short, called “Duck Duck,” to showcase the new Spectacles 3 hardware, which [...]

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world, and “Timeline” from Olive Bridge [...]

  • Snapchat

    Snap Teams With Verizon to Develop 5G Augmented-Reality Experiences

    Verizon, in its ongoing quest to find killer applications for 5G wireless, has signed Snap, the parent company of Snapchat, as a new tech development and marketing partner. Under the pact, the companies said, they will work together at Verizon’s 5G Labs to create new augmented-reality feature and experiences for consumers, including new ways to [...]

  • Three Minute Film Lecture

    Hong Kong Protest Movement Gets Its Own Streaming Platform

    The team behind the award-winning controversial Hong Kong dystopian drama “Ten Years” has launched a new streaming platform focusing on short films about the ongoing protests that have gripped the city since June. Backed by Next Digital, which publishes Apple Daily and Next Magazine, Next Film is headed by Jevons Au, one of the co-directors [...]

More From Our Brands

Access exclusive content