×
You will be redirected back to your article in seconds

‘The Emoji Movie’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Columbia Pictures claims the top spot in spending with “The Emoji Movie.”

Ads placed for the animated film had an estimated media value of $5.8 million through Sunday for 1,497 national ad airings across 37 networks. (Spend figures are based on estimates generated from July 17-23. Estimates may be updated after the chart is posted as new information becomes available.) As you’d expect, Columbia appears to be targeting a youthful and family-friendly audience, prioritizing budget across networks such as Nick, Cartoon Network and CBS, as well as shows including SpongeBob SquarePants, The Loud House and Teen Titans Go!

Just behind “The Emoji Movie” in second place: Focus Features’ “Atomic Blonde,” which saw 1,128 national ad airings across 43 networks, with an estimated media value of $4.63 million.

TV ad placements for Annapurna Pictures’ “Detroit” (EMV: $4.54 million), STX Entertainment’s “Valerian and the City of a Thousand Planets” ($4.1 million) and Open Road Films’ “The Nut Job 2: Nutty by Nature” ($4.02 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.8M – The Emoji Movie


The Emoji Movie
Impressions: 341,638,295
Attention Score: 94.01
National Airings: 1,497
Networks: 37
Most Spend On: Nick, Cartoon Network
Creative Versions: 25
Est. Lifetime TV Spend: $18.64M
Studio: Columbia Pictures
Started Airing: 05/18/17

$4.63M – Atomic Blonde


Atomic Blonde
Impressions: 238,104,912
Attention Score: 93.48
National Airings: 1,128
Networks: 43
Most Spend On: E!, USA Network
Creative Versions: 22
Est. Lifetime TV Spend: $18.45M
Studio: Focus Features
Started Airing: 03/12/17

$4.54M – Detroit


Detroit
Impressions: 218,596,561
Attention Score: 95.45
National Airings: 936
Networks: 42
Most Spend On: ESPN, NBC
Creative Versions: 12
Est. Lifetime TV Spend: $11.91M
Studio: Annapurna Pictures
Started Airing: 06/09/17

$4.1M – Valerian and the City of a Thousand Planets


Valerian and the City of a Thousand Planets
Impressions: 318,485,756
Attention Score: 88.57
National Airings: 1,505
Networks: 41
Most Spend On: NBC, Adult Swim
Creative Versions: 14
Est. Lifetime TV Spend: $21.43M
Studio: STX Entertainment
Started Airing: 03/29/17

$4.02M – The Nut Job 2: Nutty by Nature


The Nut Job 2: Nutty by Nature
Impressions: 181,363,416
Attention Score: 94.19
National Airings: 806
Networks: 19
Most Spend On: Nick, Cartoon Network
Creative Versions: 5
Est. Lifetime TV Spend: $6.82M
Studio: Open Road Films
Started Airing: 01/16/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/17/2017 and 07/23/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

Popular on Variety

More Digital

  • John Carmack John Carmack, Chief Technical

    Oculus CTO John Carmack to Step Down

    One of the driving forces behind Facebook’s virtual reality efforts is leaving his post: Oculus CTO John Carmack announced Wednesday afternoon that he was transitioning to a “consulting CTO” role this week, and devote most of his time to new challenges outside of the company. “I will still have a voice in the development work, [...]

  • Rachel Brill - BR Studio -

    Bleacher Report Taps Epix's Rachel Brill to Head B/R Studio

    Rachel Brill is departing Epix to join WarnerMedia’s Bleacher Report as senior VP and general manager of B/R Studio, the digital sports division’s recently formed original programming arm. As head of B/R Studio, Brill is tasked with building a slate of mid- and long-form content aimed at Bleacher Report’s millennial and Gen Z-skewing audience. She [...]

  • Variety Tastemaker honoree Ayesha Curry

    Ayesha Curry's Impact Ranges From Family to Food to Philanthropy

    Ayesha Curry — wife, mother, restaurateur, author, executive producer and CoverGirl — literally does it all. Receiving Variety’s Inaugural Tastemaker award at the 2019 Napa Valley Film Festival, the entrepreneur is being recognized for her social impact in combining entertainment, philanthropy and her culinary lifestyle. Curry holds her cookbook — her first step toward a [...]

  • Joe Anthony Russo

    Russo Brothers Creating Marvel vs. DC Docu-Series for Quibi

    Anthony and Joseph Russo, who have been key creative members of the Marvel Cinematic Universe, are now bringing a new show to Quibi documenting the decades-long rivalry between Marvel and DC. Quibi, the mobile TV subscription startup founded by Jeffrey Katzenberg, greenlit “Slugfest,” a documentary series executive produced by the Russo Brothers, whose directing credits [...]

  • Nobu Hotel Palo Alto

    High-Tech Flourishes Help Hotels Thrive in Silicon Valley

    To thrive in Silicon Valley, hotels must be up to par, technology-wise. “The Nobu brand marries the east and west to create something entirely new — it’s approachable luxury,” says Andrew Tilley, VP of hotel openings. Nobu Hotel Palo Alto (180 Hamilton Ave., Palo Alto, 650-666-3311, nobuhotels.com) is the latest retreat from chef Nobu Matsuhisa, [...]

  • sirius xm app on phone

    SiriusXM Starts Publishing Daily Videos From Dozens of Shows

    SiriusXM is doubling down on video: The satellite radio service officially announced a new initiative called SiriusXM Video Wednesday, with plans to publish daily videos from dozens of shows to paying subscribers. Some of the SiriusXM hosts you’ll be able to see more from include Kevin Hart, Jenny McCarthy, Joel Osteen, Karen Hunter and Jason [...]

More From Our Brands

Access exclusive content