You will be redirected back to your article in seconds

TCL Aims to Move Roku TVs Upmarket With Dolby Vision HDR

When TCL first introduced its first Roku-powered smart TVs in 2014, both companies were primarily targeting budget-conscious consumers: People who didn’t want to spend an arm and a leg on a Samsung smart TV, and who wanted quick access to Netflix without the need for an external streaming device.

Fast forward three years, and TCL is starting to move upmarket with the introduction of its first 4K Roku TVs with Dolby Vision HDR.

TCL officially announced two new, higher-priced lines in addition to its existing budget models Thursday: The company’s P Series combines Dolby Vision HDR with local dimming, with screen sizes ranging from 50 to 65 inches. An additional C Series line also features Dolby Vision HDR and what the company calls a more contemporary design, and screen sizes range from 55 to 75 inches.

C Series TVs are priced between $700 and $2,000. TCL has yet to release prices for all P Series models, but announced Thursday that the 55-inch model will be available for around $600 on Amazon.com later this month as part of a limited-time introductory offer.

Both lines will feature Roku’s latest operating system, which includes the ability to pause live TV for up to 90 minutes if you add a USB flash drive to the TV, as well as an option to recommend streaming content based on what you’re watching on live TV.

TCL has been using other smart TV operating systems for its TVs outside of the U.S., but the company’s director of product development Aaron Dew said that the partnership with Roku has been working very well for the U.S., where Roku is more of a household name. Part of the reason is that Roku has most apps, and no interest in pushing its own services, he argued: “They’re the Switzerland of the smart TV space.”

As for TCL’s desire to move upmarket, it’s admittedly taking baby steps. The design-focused C Series still very much looks like any other modern TV, with the entire industry moving to smaller bezels and thinner displays. And while other manufacturers have taken more drastic steps to move the bulky tech out of the TV’s body and into the sound bar to make for ultra-thin screens hanging on your walls, TCL still hides all the bulk behind the TV itself.

If anything, the addition of Dolby Vision HDR goes to show that the industry as a whole is rapidly moving to embrace high-dynamic range, just as services like Amazon and Netflix are starting to ramp up their HDR and Dolby Vision output.

Both services together now offer more than 100 hours of Dolby Vision HDR content, and Hollywood’s studios have committed to a steady stream of Dolby Vision titles as well. As 4K image resolution is pretty much a mainstay by now, picture quality has become the new premium feature.

More Digital

  • Tencent Music Shares Drop Despite Solid

    Tencent Music Shares Drop Despite Solid First Earnings Report

    Proving that good is not always good enough, Tencent Music Entertainment shares fell 9 percent after the Chinese company released its 2018 earnings, wiping out $2.7 billion in market capitalization of what is arguably the biggest audio music service in the world. Chalk it up to big expectations and a short track record: Wednesday’s earnings [...]

  • PewDiePie - YouTube

    PewDiePie vs. T-Series: Channels Keep Battling for No. 1 YouTube Channel Spot

    UPDATED: T-Series pulled ahead of YouTube’s PewDiePie as the No. 1 most-subscribed channel on the platform — before PewDiePie’s fans rallied once again to put him on top. In a months-long symbolic running battle for the title, PewDiePie and his fans have waged a concerted campaign to fend off the steady encroachment by T-Series, India’s top [...]

  • Netflix to Test Special Video Previews

    Netflix Will Test Character-Driven Video Previews for Its Kids Content

    Netflix is getting ready to try a new thing to help younger viewers discover new shows: The video service will start testing character-driven video previews of some of its shows later this year, executives revealed during a press event in Los Angeles Tuesday. The test, which will be rolled out on some members’ TV devices [...]

  • Epic Games Unveils $100 Million 'MegaGrants'

    Epic Games Unveils $100 Million 'MegaGrants' for Film, Game, Other Creators

    Epic Games founder and CEO Tim Sweeney kicked off the company’s annual Game Developers Conference keynote with some big news for creators: a commitment to hand out $100 million to game makers, film and TV creators, students, educators, tool developers, essentially anyone working to enhance 3D graphics and inspire creativity. The Epic MegaGrants is an [...]

  • Google's Cloud Platform Pushes Into AAA,

    Google's Cloud Platform Pushes Into AAA, Stadia Won't Require Its Use

    News Wednesday that Ubisoft’s “The Division 2” runs on Google Cloud is the latest example of the company’s push to expand its services beyond the barebone resources for mobile titles, to rich, expansive support for major AAA games. “We were traditionally focused on mobile because of the strength of ‘Pokemon Go,’ but we have also [...]

  • One Day at a Time Canceled

    Why Netflix Will Keep Breaking Hearts and Canceling Shows

    Netflix vice president of product Todd Yellin borrowed a line from one of the company’s newest stars this week to describe what makes its service special: “How do we measure success? Three letters: joy,” Yellin said to pictures from “Tidying Up With Marie Kondo” during a press event in Los Angeles. “If people enjoy our [...]

  • Oculus Rift S Won't Require External

    New Oculus Rift S Won't Require External Sensors, Hits Spring 2019 for $399

    The redesigned Oculus Rift S won’t require external sensors to work, features a higher resolution display, improved optics, and the ability to quickly see the real world around a user through the headset’s built-in cameras. The new Rift hits this spring for $399, Oculus announced Wednesday. The headset is named the S rather than the [...]

More From Our Brands

Access exclusive content