×
You will be redirected back to your article in seconds

Taylor Swift’s ‘Look What You Made Me Do’ Smashes YouTube’s 24-Hour Record, Crushing Psy

Less than 24 hours in, Taylor Swift’s video for her new single “Look What You Made Me Do” had already broken YouTube records for its time span with 31 million views — but now that the final 24 hour tally is in, the numbers are even bigger.

The clip had the biggest debut of any video in YouTube history, clocking 43.2 million views in 24 hours, easily topping the previous record-holder, Psy’s “Gentleman,” which racked up 36 million views in its first 24 hours. Swift’s latest clip averaged over 30,000 views per minute in those first 24 hours, with hourly views reaching over 3 million views. A rep for the platform stressed that the view-number circulated Monday was not the final 24-hour tally.

The clip, which debuted during the MTV Video Music Awards on Sunday night, signaled the beginning of an aggressive new era for the singer. She rises from the dead, quite literally, as a zombiefied version of the pop star crawls from the grave. It then gets much more glamorous, as Swift bathes in a tub of diamonds before cutting to a shot of her on a golden throne, snakes popping up behind her.

Swift ended the video with a bit that included every iteration of herself — from her innocent first album to her infamous 2009 VMAs appearance (where Kanye West interrupted her win to talk up Beyonce) to her new, edgy self.

“There she goes, playing the victim, again,” snarks one Swift, likely playing on media criticism of herself. Another’s on her phone, “getting receipts” — probably a play on the video in which Kim Kardashian “exposed” her controversial phone call with West.

“I would very much like to be excluded from this narrative,” says 2009 VMAs Swift, before the rest yell at her, “Shut up!”

More Music

  • darlene love

    Darlene Love's Blue Christmas: Singer Says NBC Tree Lighting Organizers Are Ageist

    Darlene Love’s iconic Christmas song, “Christmas (Baby, Please Come Home),” was performed Wednesday night on NBC’s “Christmas in Rockefeller Center” tree lighting special — but the woman who made it famous was iced out and she is furious about it. Love, 78, explained her frustrations on Facebook, calling out Brad Lachman Productions for excluding her [...]

  • Joycelyn Savage, Azriel Clary. Azriel Clary,

    Joycelyn Savage Denies Creating Patreon Account Exposing R. Kelly

    One of R. Kelly’s longtime girlfriends, Joycelyn Savage, has come forward publicly to refute claims that she’s turned on the R&B singer after an Instagram account claiming to be her suggested as much. In a video obtained by TMZ, Savage, first reading pre-written statements on her cell phone, strongly denies the assertion that she had [...]

  • Jagged Little Pill review

    Broadway Review: 'Jagged Little Pill'

    Nearly 25 years after “Jagged Little Pill” hit the shelves of record stores, Alanis Morissette’s innovative 1995 album has arrived on Broadway under the muscular direction of Diane Paulus, who launched this galvanic production at the American Repertory Theater. The show’s supportive book by screenwriter Diablo Cody interprets Morissette’s musical idiom as a universal domestic [...]

  • Who album cover

    Album Review: The Who's 'Who'

    Not only did the death wish expressed 55 years ago in “My Generation” not come true, but the Who have now become the first major rock act of their generation to come up with a whole album that’s actually about getting old. And this from an outfit that pretty much entirely skipped its own middle age, [...]

  • Billie Eilish Makes Her Directorial Debut

    Billie Eilish Makes Her Directorial Debut With ‘Xanny’ Video (Watch)

    In a week with lots of other Billie Eilish things going on — including Variety’s two cover stories, her acoustic performance at Apple’s headquarters and, not least, reports of a multi-million-dollar documentary deal with Apple — a new video from the 17-year-old singer has also arrived. The clip — for the song “Xanny,” from her [...]

  • CMJ Music Marathon to Relaunch in

    CMJ Music Marathon to Relaunch in 2020

    CMJ Music Marathon, the New York-based music festival and conference ran from 1978 until 2016, is apparently relaunching next year. Details are scant, but a tweet from the company’s official account said that the festival is under “new management” — which means that its most-recent CEO, Adam Klein, who was ordered by a judge to [...]

  • Megan Thee Stallion Swae Lee Victoria

    Variety's 2019 Hitmakers and Hitbreakers Revealed

    It’s almost time to say goodbye to 2019 and the horse it rode in on — or the horse that dominated the conversation: Lil Nas X’s. The year in pop has been largely defined by a gay black man peddling country tropes, an all-shapes-and-sizes-glorifying soul shouter and a waif who felt like Kate Bush reincarnated [...]

More From Our Brands

Access exclusive content