×
You will be redirected back to your article in seconds

Taylor Swift Announces Entertainment and Social App for Fans (Video)

Mega pop-star Taylor Swift is about to release her own app — The Swift Life — which promises exclusive content and social-media features to her legions of followers.

Swift is working with mobile-games developer Glu Mobile on app. The Swift Life will be released as a beta “in limited territories” soon, launching globally sometime before the end of 2017 for iOS and Android devices.

Essentially, it’s like a version of Instagram or Snapchat devoted entirely to all things Taylor. The Swift Life will provide a “community-based” experience for the multi-Grammy Award winner’s fans to connect with each other and Swift herself. The app will feature pictures, shared music streaming, and chat messaging with “Taymojis,” stickers and other content.

“I think you guys are really going to like this,” Swift says in the video announcing the app. “I mean, I hope. It would be… preferable if you did,” she adds in mock self-effacement.

Glu Mobile has previously released popular games with other celebs, including Kim Kardashian, Katy Perry and TV chef Gordon Ramsay.

Glu’s project with Swift was originally described as a game — and it’s significantly behind schedule, as the concept evidently pivoted. The singer’s deal with the company was first announced in early 2016, and Glu said at the time that it expected the mobile app to be released at the end of last year.

“We’ve worked closely with Taylor and her team to bring her creative vision to life,” Glu Mobile president and CEO Nick Earl said in a statement. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”

Watch a video teasing “The Swift Life” launch:

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content