×
You will be redirected back to your article in seconds

Taylor Swift Announces Entertainment and Social App for Fans (Video)

Mega pop-star Taylor Swift is about to release her own app — The Swift Life — which promises exclusive content and social-media features to her legions of followers.

Swift is working with mobile-games developer Glu Mobile on app. The Swift Life will be released as a beta “in limited territories” soon, launching globally sometime before the end of 2017 for iOS and Android devices.

Essentially, it’s like a version of Instagram or Snapchat devoted entirely to all things Taylor. The Swift Life will provide a “community-based” experience for the multi-Grammy Award winner’s fans to connect with each other and Swift herself. The app will feature pictures, shared music streaming, and chat messaging with “Taymojis,” stickers and other content.

“I think you guys are really going to like this,” Swift says in the video announcing the app. “I mean, I hope. It would be… preferable if you did,” she adds in mock self-effacement.

Glu Mobile has previously released popular games with other celebs, including Kim Kardashian, Katy Perry and TV chef Gordon Ramsay.

Glu’s project with Swift was originally described as a game — and it’s significantly behind schedule, as the concept evidently pivoted. The singer’s deal with the company was first announced in early 2016, and Glu said at the time that it expected the mobile app to be released at the end of last year.

“We’ve worked closely with Taylor and her team to bring her creative vision to life,” Glu Mobile president and CEO Nick Earl said in a statement. “The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community. We look forward to its worldwide launch later this year.”

Watch a video teasing “The Swift Life” launch:

More Digital

  • Gena Konstantinakos - Topic

    Topic Hires Viceland's Gena Konstantinakos as VP, Development and Video Programming

    Topic, First Look Media’s entertainment studio and digital destination for original content, hired veteran producer Gena Konstantinakos as VP, development and video programming. Konstantinakos hails from Vice Media’s Viceland cable channel, where she was executive producer, development and current series. At Topic, she reports to Ryan Chanatry, general manager of Topic. Konstantinakos is tasked with [...]

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]

More From Our Brands

Access exclusive content