×
You will be redirected back to your article in seconds

SZA, 21 Savage, Metro Boomin Named RapCaviar’s Pantheon Artists: See Video of Statues Being Created (EXCLUSIVE)

As the 2018 Grammy nominations show, hip-hop’s dominance was greater than ever over the past year, and Spotify’s RapCaviar playlist has played no small role in consolidating the genre’s strength.

To celebrate the three breakthrough hip-hop artists of the year, the company is launching the inaugural RapCaviar Pantheon, which will pay tribute every year to rising stars in unique artistic formats. According to a press release, the artists were decided by a combination of data and curation, in keeping with the curatorial approach of the RapCaviar playlist.  For the launch, the company has created three life-size sculptures of this year’s inductees — Metro Boomin, SZA and21 Savage, which will be unveiled in an exhibition Thursday night at the Brooklyn Museum.

“Across time, people have had the desire to immortalize others for their contributions to society. And for hip hop, that time has come,” said Seth Farbman, Spotify’s Chief Marketing Officer. “Not only has hip hop dominated music culture, it has influenced American culture and we are honored to have artists who are breaking down barriers and shaping culture, as the first inductees of the inaugural RapCaviar Pantheon program.”

“Pantheon is our way of non-verbally communicating the breakthrough artists of 2017,” said Tuma Basa, Spotify’s Global Head of Hip Hop. “We’re treating our artists with the importance that Ancient Rome treated its gods. Metro, SZA and 21 all proved this year that they’re here to stay. Their music is forever so why not immortalize their likeness? Greco-Roman Respect Style!”

Additionally, Spotify has partnered with Director X to create an exclusive short film that chronicles the creation of these sculptures. With voiceover from Pharrell, the film takes a deeper look into why the artists were chosen to be a part of the program.

“We live in changing times and I’m happy to be a part of something that is challenging the normal perception of what an icon is,” said Director X. “Working with Spotify to visualize the impact of these three artists says to the world these young, black artists make hot records, you need to listen.”

Each of the three life-sized artist sculptures draws from history, with tiny details that nod to both the artists’ work and classic antiquities – from Metro Boomin’s flute, Sza’s signature ‘Love Galore’ butterflies, to 21 Savage’s eight M’s (in his bank account). “These sculptures were developed in partnership with SpecialGuest and created using state of the art Kuka robotic arms at Neoset Designs over the course of 15 days.”  All three sculptures will be on limited display open to the public at the Brooklyn Museum on December 8.

 

 

More Digital

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Sirius Logo

    SiriusXM Unveils $8 Essential Plan for Consumers Without Cars

    SiriusXM wants to cater consumers without cars, or cars without compatible stereos, with a new $8 plan for mobile and in-home listening. Dubbed SiriusXM Essential, the plan offers access to 200+ channels featuring the network’s entire music programming, as well comedy, news and select sports channels. Consumers will be able to test the new plan [...]

  • Mueller Report Book Editions Top Amazon's

    Mueller Report Book Editions Shoot to Top of Best-Seller Lists at Amazon, Barnes & Noble

    Robert Mueller is now a best-selling author. Book publishers’ forthcoming editions of the special counsel’s report zoomed to the top of the Amazon’s and Barnes & Noble’s lists of book best-sellers Friday. That comes a day after the report was publicly released, culminating the nearly two-year investigation into Russian interference in the 2016 U.S. election [...]

More From Our Brands

Access exclusive content