×

This Startup Revolutionized VR Gaming. Now It Wants to Do the Same for Music.

Los Angeles-based video game maker Survios, best known for its “Raw Data” VR game, has set its sights on virtual reality music production. The company plans to introduce a new VR experience called “Electronauts” in 2018 that lets users experience, remix and compose tracks, all while wearing a VR headset.

“’Electronauts’ harnesses the power of VR to go inside of a song and feel completely in control of the music,” said Survios co-founder and CEO Nathan Burba. The company has teamed up with Stargate, the producer duo behind the P!nk and Sia collab “Waterfall,” to curate music for “Electronauts,” and plans to announce additional collaborations with artists in the coming months.

“Never before have you been able to create music and interact with sound in a truly immersive way,” said Stargate’s Mikkel Eriksen “The fact that you can play with material from today’s most talented artists makes it even more compelling. I truly believe Electronauts is groundbreaking, and a game changer in music creation.”

Speaking of which: Survios is going to release creator beta for “Electronauts” in early 2018, and is inviting musicians to sign up on its website. The company plans to release the experience for Oculus Rift, HTC Vive and other headsets, but hasn’t set a release date yet.

“Raw Data,” which was first released in July of 2016, was the first VR game to generate $1 million in sales in a single month. Altogether, Survios has reached more than one million players with “Raw Data,” revealed Survios CFO Ben Kim at last week’s VRX conference in San Fracnisco. However, 85 percent of those customers have experienced that game through VR arcades or similar out-of-home locations — which is why it plans to bring “Electronauts” to VR arcades as well.

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content