×
You will be redirected back to your article in seconds

Super Bowl 2017: 16% of Viewers Plan to Watch via Online Streaming

Survey finds TV leads pack for the Feb. 5 game, with a mere 2% expecting to watch on mobile

Streaming video has become a mainstream, everyday activity for most Americans — but when it comes to the Super Bowl, most gridiron fans will still be parked in front of a TV set for what’s expected to be the biggest television event of 2017.

About 16% of U.S. fans planning to watch the New England Patriots take on the Atlanta Falcons in Super Bowl LI on Feb. 5 via live-streaming video apps or the web, according to a survey commissioned by native-advertising firm MGID. Fox Sports is delivering free live-streaming video of the game including the halftime show through its Fox Sports Go apps for tablets and connected TV or at FoxSports.com.

Meanwhile, 71% of respondents said they plan to watch the game on Fox at home on TV with a traditional pay-TV subscription. Only 2% of respondents plan to watch on mobile — in the U.S., NFL games including the Super Bowl are available on smartphones only to Verizon Wireless customers — while 7% said they’ll spend Super Bowl Sunday at a bar, and 4% indicated they will catch the game some other way (presumably via a digital over-the-air antenna).

Still, if 16% of the Super Bowl LI audience streams the game online, that would be a significant increase from past years. Last year’s Super Bowl, in which the Broncos beat the Panthers, drew an average television audience of 111.9 million. According to CBS, internet live-streaming of Super Bowl 50 on CBS and NFL properties averaged 1.4 million viewers.

Millennials, however, are more inclined than their elders to watch the 2017 Super Bowl via internet streaming. About 23% of the younger demo said they plan to stream the game via apps or online, versus 13% of older fans. About 57% of millennials expect to watch at home on TV, versus 77% of everyone else.

The survey also asked about Super Bowl ads, finding that 43% of respondents said they’re either likely or very likely to rewatch their favorite Super Bowl commercials online. In addition, 6% of those surveyed said a Super Bowl spot has positively changed their perception of a brand.

The survey was conducted by Survata, an independent research firm, which polled 503 respondents online from Jan. 16-17, 2017. Respondents did not receive cash for their participation in the survey, but they did receive access to premium content like articles and ebooks through Survata’s network.

More Digital

  • Martin Kon - YouTube

    YouTube Hires Consultant Martin Kon as VP of Strategy

    Google’s YouTube tapped Martin Kon, who has worked as a tech, media, and telecoms consultant for more than two decades, as VP of strategy. Kon, based at YouTube’s headquarters in San Bruno, Calif., reports to chief business officer Robert Kyncl. Kon will work with YouTube senior execs to help formulate the long-term vision of the [...]

  • Sonos One

    Sonos Sues Competitor Bluesound for Patent Infringement

    Smart speaker maker Sonos has sued Lenbrook Industries, the company behind the audio brand Bluesound, for patent infringement. It’s the second such lawsuit from Sonos against a competitor, which has also been using its patents to gain concessions from the makers of voice assistants. In the lawsuit filed late last week in a California court, [...]

  • tubi tv roku

    Ad-Supported Video Service Tubi Tops 20 Million Monthly Active Users

    Ad-supported video service Tubi broke its own audience records in May: Tubi, which positions itself as a free alternative to Netflix, surpassed 20 million monthly active users last month, the company said Monday. The service’s users viewed more than 94 million hours of programming in May, according to Tubi, which also claimed to have brought [...]

  • First Media - Chris Athanassopoulos, Jocelyn

    First Media Names Chris Athanassopoulos CFO, Jocelyn Johnson as SVP of Brand

    First Media, the media company focused on millennial women audiences whose brands include BabyFirst TV, announced two new members of its executive team as it eyes expansion in 2019. Chris Athanassopoulos, previously Twentieth Century Fox’s VP finance for worldwide TV distribution, has joined First Media as its chief finance officer. (First Media’s previous CFO, Karl [...]

  • Chris Thorne - Beats

    Apple's Beats by Dre Taps Chris Thorne as Chief Marketing Officer

    Beats by Dr. Dre, Apple’s audio-products subsidiary, announced Chris Thorne — whose past gigs have included stints at EA and Jessica Alba’s The Honest Co. — as its chief marketing officer. Thorne takes on the CMO role after the departure earlier this year of Jason White, formerly Beats’ EVP and global head of marketing, who [...]

  • 76th ANNUAL GOLDEN GLOBE AWARDS --

    Viacom Partners With Tyler Perry for BET Plus Streaming Service

    Viacom’s BET Networks has teamed with Tyler Perry to create a subscription streaming service that combines the prolific auteur’s library of movies and TV shows with BET’s programming vault. The service dubbed BET Plus will bow in the fall with a handful of original series and productions and a deep library offering that will be [...]

More From Our Brands

Access exclusive content