×

Studio71 Cancels In-Person NewFronts Event in New York

Studio71 has axed its in-person presentation for the Digital Content NewFronts in New York City next month.

The decision by the digital-video network — which says it’s going to hold a NewFronts pitch online instead — comes after BuzzFeed, Fullscreen Media and Yahoo (one of the founding members of the NewFronts) each pulled out of the lineup in favor of targeted events for media buyers and brands.

Studio71, majority owned by German broadcaster ProSiebenSat.1, was scheduled to present to advertisers and agencies on Tuesday, May 9, from 12-2 p.m. in NYC. Now it has decided to stage a “virtual” presentation, featuring streaming content from some of its big talent partners including Dwayne “The Rock” Johnson, Lilly Singh (known online as “||Superwoman||”), Roman Atwood, and Rachel Levin (aka RCLBeauty101).

“Rather than asking you to come to a certain place, at a certain time, we want you to enjoy the show on your terms,” Matt Seiler, president of brand solutions at Studio71, said in a statement. Because the company is not spending money on an in-person presentation this year, Studio71 will make a contribution to WE.org, a development charity and youth-empowerment movement, for every view of its “virtual NewFronts” content.

Studio71 will remain on the NewFronts schedule, even though it isn’t going to be physically present in New York, according to a rep for the Interactive Advertising Bureau, the digital-advertising trade group that manages the event series. The company’s virtual presentation will kick off at 12 p.m. ET on May 9, and will be viewable through the end of the month. Of course, that obviates the need for a specific day and time on the schedule, but evidently IAB convinced Studio71 to remain a partner so it wouldn’t look as if another company was exiting the NewFronts.

The three companies that have officially quit the NewFronts have opened up slots for other entrants. Twitter took over Yahoo’s premiere May 1 session from 6-9 p.m., and other recent additions include BBC.com, MediaLink, Astronauts Wanted and Uproxx Media.

The 2017 NewFronts will run from May 1-12. Companies slated to present include Hulu, YouTube, AOL, AwesomenessTV, Bloomberg Media, Defy Media, DigitasLBi, Disney Media-Maker Studios, Group Nine Media, Hearst Digital Media, the New York Times, Popsugar, Time Inc., Turner, Vice Media, and Warner Bros.

More Digital

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

More From Our Brands

Access exclusive content