×

Disneyland Resorts to Get ‘Star Wars: Secrets of the Empire’ Multiplayer Virtual Reality Experience This Year

Location-based virtual reality startup The Void has teamed up with Lucasfilm and ILMxLab to bring a “Star Wars”-themed mutiplayer virtual reality experience to Disneyland Resorts in Southern California and Orlando, Florida. The new VR experience, dubbed “Star Wars: Secrets of the Empire” will open to consumers this holiday season, the three companies announced Thursday.

The experience was produced by ILMxLab, Lucasfilm’s immersive entertainment division, in cooperation with The Void. ““At ILMxLAB, we want people to step inside the worlds of our stories,” said ILMxLab’s executive in charge Vicki Dobbs Beck. “Through our collaboration with The VOID, we can make this happen as guests become active participants in an unfolding ‘Star Wars’ adventure.”

The Void is one of a number of startups looking to take virtual reality out of the living room, and into special experience centers where consumers can walk around, open doors, and pick up props. The company debuted with a “Ghost Busters” VR experience at Madame Tussauds in New York’s Times Square a year ago, and has since opened locations in Toronto and Dubai as well as at its corporate headquarter in Lindon, Utah.

The two new experience centers at Downtown Disney at Disneyland Resort in Anaheim, California and Disney Springs at Walt Disney World Resort in Orlando, Florida are just the latest locations announced by the company. CEO Cliff Plumer recently told Variety that his company eventually wants to operate experiences on thousands of stages around the world.

For Lucasfilm, the partnership with The Void isn’t the first time to embrace location-based VR. ILMxLab previously built “Trials on Tatooine,” a VR experience that lets participants repair a Millennium Falcon and defend it against approaching Storm Troopers. That experience was released both for home-based VR headsets as well as via IMAX’s VR centers.

More Digital

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • New AirTV Mini improves cord-cutting experience

    Dish’s AirTV Releases New Android TV Streaming Stick

    Dish’s AirTV subsidiary is releasing a new streaming device designed to combine over-the-air broadcast TV with the company’s Sling TV service and other streaming services. The new AirTV Mini streaming stick looks similar to a Fire TV stick, and is powered by Google’s Android TV software. The AirTV Mini stick is 4K-capable, allowing consumers to [...]

  • BMI Promotes David Levin to Senior

    BMI Promotes David Levin to Senior VP of Digital Licensing

    BMI today announced that David Levin has been promoted to Senior Vice President of Licensing, effective immediately. In his newly expanded role, Levin is responsible for all of BMI’s domestic licensing and revenue generation, encompassing radio, television, digital media, cable, satellite and general licensing.  Levin, who will oversee teams in New York and Nashville, reports [...]

  • James Murdoch

    James Murdoch Invests $20 Million in The Void, a Location-Based VR Startup

    James Murdoch, former CEO of 21st Century Fox, has invested $20 million in The Void, a startup specializing in location-based virtual reality (VR) experiences, Variety has confirmed. The funding comes through Murdoch’s Lupa Systems, a holding company that Rupert Murdoch’s younger son established with $1 billion in proceeds from the sale of his stake in 21CF [...]

  • Norah O'Donnell's 'CBS Evening News' Isn't

    Norah O'Donnell's 'CBS Evening News' Isn't Just For TV Viewers

    Norah O’Donnell will make her “CBS Evening News” debut, of course, on TV. But that doesn’t mean CBS News isn’t mindful of the new ways in which news aficionados get their information in an era of smartphone alerts and viral tweets. When O’Donnell launches a new era at the venerable newscast this week, complete with [...]

More From Our Brands

Access exclusive content