×

‘Star Trek: Discovery’ Almost Doubled CBS All Access Mobile Subscription Revenue (EXCLUSIVE)

CBS was able to almost double the mobile subscription revenue for its CBS All Access service with the premiere of “Star Trek: Discovery,” according to new data that app analytics specialist App Annie exclusively shared with Variety this week. Additionally, the number of downloads of the CBS mobile app grew by 2.5x following the premiere of the show.

CBS premiered “Star Trek: Discovery” both on broadcast TV as well as on its subscription streaming service CBS All Access on September 24. The first episode was free to watch for everyone; episode number two, which premiered on the same day, has only been available to CBS All Access subscribers.

To sweeten the deal, CBS has been giving All Access subscribers a 7-day free trial period. This means that anyone who signed up on September 24, and decided to stick around, saw their credit card charged on October 1. That day, the CBS app on iOS and Android did indeed see a revenue hike of 1.8x, compared to the average in-app revenue during the previous 30 days.

“We expect to see an elevated level of daily revenue for the next week following the prior week’s elevated level of downloads,” the company said in its report.

However, this doesn’t mean that CBS is raking in Netflix-style money with the show just yet. App Annie estimated that the combined iOS and Android revenue for the CBS app was “well over $60,000 in the US” on October 1. This number doesn’t include any sign-ups that might have happened on CBS’ website or through connected devices.

CBS itself hasn’t released any concrete numbers on the revenue impact of “Star Trek: Discovery.” The broadcaster did share Tuesday that subscriber growth has been up more than 200 percent year-over-year since the debut of the show.

More TV

  • Ryan KadroPaleyLive NY: The News Is

    ‘CBS This Morning’ Executive Producer in Potential Exit Talks

    Ryan Kadro, the executive producer of “CBS This Morning” and one of the architects of the A.M. program, is currently in contract discussions that could lead to his exit from the show, according to three people familiar with the matter. Kadro’s contract is slated to run out at the end of the year, and he [...]

  • NBC's California O&Os to Launch 'California

    NBC's California O&Os to Launch 'California Live' Daily Daytime Series

    NBC’s three California O&Os are set to launch a live daily lifestyle series dubbed “California Live.” The series will air at 11:30 a.m. Monday through Friday across KNBC-TV Los Angeles, KNTV-TV San Francisco and KNSD San Diego. The show will have some modular segments that will be customized for each market, with an emphasis on [...]

  • TV Roundup: Netflix Sets 'Tidying Up

    TV News Roundup: Steven Yeun Joins 'Twilight Zone' at CBS All Access

    In Wednesday’s roundup, Netflix reveals the premiere date for “Tidying Up With Marie Kondo,” and Steven Yeun joins Jordan Peele’s “Twilight Zone” reboot. FIRST LOOKS  Variety has an exclusive behind-the-scenes first look at Season 2 of Showtime’s “SMILF,” featuring creator and star, Frankie Shaw. The new season, which premieres Sunday, Jan. 20 at 10:30 p.m. ET/PT, finds Bridgette trying to move [...]

  • Charlie Rose Sexual Harassment

    CBS News Settles Suit Alleging Harassment by Charlie Rose

    CBS News settled a lawsuit filed by three women who alleged they were harassed by former “CBS This Morning” co-anchor Charlie Rose, and claimed CBS did not act despite being aware of the situation. The amount awarded to the women was not disclosed at their request, according to a CBS News spokesperson. “The matter has [...]

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • Netflix - Marvel's The Defenders

    Don't Expect 'The Defenders' on Disney Streaming Service Any Time Soon (EXCLUSIVE)

    Fans of the Marvel Television series recently canceled by Netflix who hope to see the shows revived on Disney+ may be out of luck. Sources tell Variety that the deal for the original four Marvel shows includes a clause that prevents the characters from appearing in any non-Netflix series or film for at least two years after [...]

  • One Dollar CBS All Access

    'One Dollar' Canceled by CBS All Access After One Season

    “One Dollar” has the ignominious distinction of being the first CBS All Access original series to be canceled. Variety has confirmed that the streaming service will not be bringing the drama series back for a second season. The series was set in a small rust belt town in post-recession America, where a one-dollar bill changing [...]

More From Our Brands

Access exclusive content