×
You will be redirected back to your article in seconds

‘Star Trek: Discovery’ Almost Doubled CBS All Access Mobile Subscription Revenue (EXCLUSIVE)

CBS was able to almost double the mobile subscription revenue for its CBS All Access service with the premiere of “Star Trek: Discovery,” according to new data that app analytics specialist App Annie exclusively shared with Variety this week. Additionally, the number of downloads of the CBS mobile app grew by 2.5x following the premiere of the show.

CBS premiered “Star Trek: Discovery” both on broadcast TV as well as on its subscription streaming service CBS All Access on September 24. The first episode was free to watch for everyone; episode number two, which premiered on the same day, has only been available to CBS All Access subscribers.

To sweeten the deal, CBS has been giving All Access subscribers a 7-day free trial period. This means that anyone who signed up on September 24, and decided to stick around, saw their credit card charged on October 1. That day, the CBS app on iOS and Android did indeed see a revenue hike of 1.8x, compared to the average in-app revenue during the previous 30 days.

“We expect to see an elevated level of daily revenue for the next week following the prior week’s elevated level of downloads,” the company said in its report.

However, this doesn’t mean that CBS is raking in Netflix-style money with the show just yet. App Annie estimated that the combined iOS and Android revenue for the CBS app was “well over $60,000 in the US” on October 1. This number doesn’t include any sign-ups that might have happened on CBS’ website or through connected devices.

CBS itself hasn’t released any concrete numbers on the revenue impact of “Star Trek: Discovery.” The broadcaster did share Tuesday that subscriber growth has been up more than 200 percent year-over-year since the debut of the show.

More TV

  • Vis-a-Vis Mediapro

    Fox's Hit Spanish Drama 'Locked Up' Gets Spinoff, Launching 2020

    Fox Network Groups in Spain and Globomedia, the Barcelona-based parent company of production house The Mediapro Studio, have announced a spinoff to Mediapro’s flagship Catalan series “Vis a Vis” (“Locked Up”). Set to air on Fox networks in 2020, “Vis a Vis: El Oasis” will close the circle on narratives from the original series, bringing [...]

  • ‘Peaky Blinders’ Scribe Bringing SAS Special

    ‘Peaky Blinders’ Scribe Bringing Special Forces Story ‘SAS: Rogue Heroes’ to TV

    Steven Knight is adapting “SAS: Rogue Heroes,” bringing the story of the elite British special forces unit to TV. Knight has enjoyed enormous success with his series “Peaky Blinders,” and also penned “Taboo” and the feature films “Locke” and “Eastern Promises.” His SAS series will be based on Ben Macintyre’s best-selling non-fiction book “SAS: Rogue [...]

  • ‘Riviera’ Renewed for Season 3 at

    ‘Riviera’ With Julia Stiles Renewed for Season 3 at Sky

    Sky has ordered a third season of “Riviera” with filming starting this fall. Julia Stiles will return as Georgina Clios and the action is set to move from France’s Cote d’Azur to an international stage. Stiles will also exec produce the new season, which was announced soon after season two launched on U.K. pay-TV platform [...]

  • Ari Emanuel Endeavor

    Endeavor IPO Filing Offers Details of Company's Financials, Leadership Pay Packages

    Endeavor’s IPO filing Thursday offers a hard look at the company’s financial performance during the past three years during a period of rapid growth for the company that’s home to UFC, WME, Professional Bull Riders and a clutch of other assets. Endeavor is generating solid free cash flow from operations and healthy adjusted earnings for [...]

  • Blake Jenner What If TV Show

    'What/If' Star Blake Jenner on Creating Chemistry With Jane Levy, Renee Zellweger

    Blake Jenner first rose to fame in 2012 when he won “The Glee Project” and therefore earned a role on “Glee” proper. In the years since, though, he graduated from teen heartthrob status to meatier, edgier roles in films such as “American Animals” and now the Netflix limited series “What/If,” in which he stars opposite [...]

  • Mario Lopez Candy Crush

    Mario Lopez, Seth Kurland Set Latinx Family Comedy Series at Netflix

    Mario Lopez and Seth Kurland are teaming up for a new comedy series at Netflix. Variety has learned that the streamer has given a 16 episode order to the multi-cam comedy “The Expanding Universe of Ashley Garcia” co-created by Lopez and Kurland. In the series, when Ashley Garcia — the world’s only 15-and-a-half-year-old robotics engineer [...]

More From Our Brands

Access exclusive content