×
You will be redirected back to your article in seconds

‘Spider-Man: Homecoming’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Columbia Pictures claims the top spot in spending with “Spider-Man: Homecoming.”

Ads placed for the superhero film had an estimated media value of $5.71 million through Sunday for 1,374 national ad airings across 40 networks. (Spend figures are based on estimates generated from June 26-July 2. Estimates may be updated after the chart is posted as new information becomes available.) Columbia appears to be targeting a wide audience, prioritizing budget across CBS, TNT and Nick, and airing the ads frequently during shows including Snapped, Botched and SportsCenter.

Just behind “Spider-Man: Homecoming” in second place: Twentieth Century Fox’s “War for the Planet of the Apes,” which saw 1,660 national ad airings across 47 networks, with an estimated media value of $5.48 million.

TV ad placements for Universal Pictures’ “Despicable Me 3” (EMV: $5.17 million), STX Entertainment’s “Valerian and the City of a Thousand Planets” ($4.52 million) and Warner Bros.’ “The House” ($4.05 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.71M – Spider-Man: Homecoming


Spider-Man: Homecoming
Impressions: 333,859,559
Attention Score: 92.56
National Airings: 1,374
Networks: 40
Most Spend On: CBS, TNT
Creative Versions: 33
Est. Lifetime TV Spend: $22.98M
Studio: Columbia Pictures
Started Airing: 12/08/16

$5.48M – War for the Planet of the Apes


War for the Planet of the Apes
Impressions: 309,937,552
Attention Score: 95.65
National Airings: 1,660
Networks: 47
Most Spend On: NBC, Comedy Central
Creative Versions: 26
Est. Lifetime TV Spend: $20.02M
Studio: Twentieth Century Fox
Started Airing: 12/11/16

$5.17M – Despicable Me 3


Despicable Me 3
Impressions: 337,813,790
Attention Score: 86.63
National Airings: 1,744
Networks: 44
Most Spend On: NBC, CBS
Creative Versions: 53
Est. Lifetime TV Spend: $33.67M
Studio: Universal Pictures
Started Airing: 12/25/16

$4.52M – Valerian and the City of a Thousand Planets


Valerian and the City of a Thousand Planets
Impressions: 198,156,109
Attention Score: 93.90
National Airings: 974
Networks: 40
Most Spend On: Comedy Central, NBC
Creative Versions: 13
Est. Lifetime TV Spend: $9.96M
Studio: STX Entertainment
Started Airing: 03/29/17

$4.05M – The House


The House
Impressions: 258,224,048
Attention Score: 90.84
National Airings: 1,220
Networks: 35
Most Spend On: Comedy Central, CBS
Creative Versions: 29
Est. Lifetime TV Spend: $17.89M
Studio: Warner Bros.
Started Airing: 05/07/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 06/26/2017 and 07/02/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TV screens, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Digital

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

  • Snapchat logos

    Porn Studio Starts Building X-Rated Snapchat Lenses, Encourages Users to Do the Same

    Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services. The company has begun to make Snapchat lenses featuring some of its models, and is teaching its audience to do the same. Naughty America shared three such lenses on its website (link not safe for work) [...]

  • New, Likely Cheaper Galaxy Home Speaker

    Samsung Is Getting Ready to Introduce Second Smart Speaker

    Samsung still isn’t selling its Galaxy Home smart speaker, but the company may be getting ready to introduce a second model soon: An FCC filing for an “AI speaker” suggests that the new model, like the original Galaxy Home, will be dual-branded, featuring both Samsung’s own brand name as well as that of its audio [...]

  • Streaming Placeholder

    TikTok Owner Preparing Streaming Service to Rival Spotify (Report)

    ByteDance, the Beijing-based owner of the TikTok video app, is developing a paid streaming music service aimed at the same emerging markets that Spotify and Apple are seeking to explore, according to a report in Bloomberg. The app could be introduced as early as autumn, according to the report, which adds that the company has [...]

  • VidCon-Now-Stacey-Kelly

    VidCon Launches First Original Series to Promote Creators Year-Round

    VidCon brings together thousands of fervent fans at its annual conventions, who flock to the events to see their favorite YouTubers and other digital celebs in the flesh. Now the Viacom-owned division is trying to keep the excitement burning during the VidCon off-season, too. This week VidCon is launching its first foray into original content [...]

  • Stranger Things

    Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

    A rush of TV watchers to streaming video has prompted Coca-Cola to test an interesting pour. Coca-Cola will bring New Coke back to market for a brief time, all part of a partnership with Netflix, which has featured Coke in its cult-favorite series “Stranger Things.” The third season of the series, set in 1985, will [...]

More From Our Brands

Access exclusive content