You will be redirected back to your article in seconds

Sony Sells 2 Million PlayStation VR Headsets, but Study Shows VR Growth Stalling

Sony has sold 2 million PlayStation VR headsets since the introduction of the device about a year ago, the company announced Thursday. However, new data from YouGov shows that VR headset adoption has stalled.

Sony’s latest milestone comes less than six months after the company announced the sale of 1 million PSVR headsets this summer. Competitors HTC and Oculus have yet to share sales numbers for their respective VR headsets, but Sony is widely believed to be the market leader, in part because a relatively low price as well as a large potential customer base: Sony has sold more than 70 million PS4 consoles capable of powering the company’s VR headset.

The new PSVR sales number was celebrated by some of the speakers of the VRX conference in San Francisco Thursday as a proof point for a growing VR market, but YouGov Research Director Tom Fuller proceeded to pour cold water over that notion with new data gathered from YouGov’s consumer panel.

Based on multiple surveys with 12,000 consumers, YouGov found that the adoption of VR hardware has effectively stalled. 7 percent of U.S. adults now own a VR headset, according to YouGov, compared to 6 percent a year ago. “The penetration has plateaued,” Fuller said.

YouGov VR data

Fuller also shared some reasons voiced by consumers about why they haven’t bought into VR just yet. On the top of that list continues to be the high price for VR systems, despite recent price cuts. “Cost is a major constraint to consumer adoption,” he said. However, consumers also told YouGov that they fear of nausea and isolation, and believe that there isn’t enough good content available for them.

YouGov VR data

“The constraints to growth in VR have not been addressed,” Fuller said. “I don’t see industry-wide efforts to address these.”

Aside from the cost issue, Fuller argued that the industry also could do more to embrace additional forms of content that go beyond gaming, with data showing that a significant amount of consumers were looking to watch movies, take house tours and even do shopping in VR.

YouGov VR data

Fuller also argued that consumers are ready for longer-form content in VR. “People will get into long narrative,” he said, pointing to a trend of longer books and movies as well as binge-watching. “People who are talking about attention deficit are just confessing that their content isn’t good enough to engage,” he said.

If the content was right, VR would eventually take off as well, he concluded. “If you guys get the story right, the technology will be just fine.”

Popular on Variety

More Digital

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

  • Still from "Andhadhun"

    Microsoft Streaming Deal Lifts Shares in India’s Eros

    Shares of leading Bollywood film distributor Eros International soared by 38% on Thursday following news of the company’s link up with Microsoft to develop a new generation of video streaming platform. The multinational company said that its Eros Now video operation would work with Microsoft Azure to develop its technology in three ways. They seek [...]

  • Comcast X1 DAZN

    Comcast Adds DAZN Sports-Streaming Service to Xfinity Flex, Sets Launch on X1

    DAZN, the digital sports service headed by ex-ESPN boss John Skipper, is now available to Comcast broadband customers on Xfinity Flex and will be available on Xfinity X1 this fall. It’s the first distribution deal for DAZN with a major U.S. provider since it debuted the combat-sports-oriented service in the States a year ago. In [...]

More From Our Brands

Access exclusive content