×
You will be redirected back to your article in seconds

Sonos Teams Up With Ikea for Smart Home Audio

Cue up the jokes about assembling speakers on your own: Smart speaker maker Sonos and iconic Swedish furniture retailer Ikea announced a new partnership to create “future home sound experiences” Wednesday. There’s no word yet on what the two companies exactly will do together, but it does sound like it will go beyond just selling Sonos speakers at Ikea stores.

“We believe that sound should be a considered element of home design, and together we will work with Ikea to create products and experiences that make people’s home look and sound more amazing,” said Sonos CEO Patrick Spence in a statement.

“Together with Sonos we want to democratize music and sound in the home, and we want to create products designed for how people listen together at home,” said Ikea smart home business leader Björn Block.

The partnership is intriguing for several reasons. Ikea doesn’t typically sell products from other brands in its stores, and Sonos has never licensed its audio technology to other manufacturers. However, it’s possible that Sonos could produce an Ikea-exclusive product — perhaps a speaker that’s priced below the current entry-level $200 Sonos One.

Ikea has started to venture into the smart home market, introducing wireless charging solutions for mobile devices in 2015, and selling smart lighting solutions since last year. As part of the latter, Ikea also introduced a smart home hub, which could easily be extended to work with existing as well as upcoming Sonos products.

For Sonos, the most important part of the partnership could easily be the retail foothold. Sonos has had its products in a number of retail stores for years, including Apple Stores.

However, in most of these locations, consumers can’t actually try the products, especially not in an environment that resembles their own living room. That’s why the company literally build little homes into its flagship New York store. With Ikea, Sonos will likely be able to demonstrate its products in this kind of setting to many more consumers.

More Digital

  • BURBANK, CALIFORNIA - JANUARY 18: (EDITORIAL

    Dax Shepard, Bobby Bones, 'Breakfast Club' Among iHeartRadio Podcast Awards Winners

    iHeartRadio launched its first ever Podcast Awards on Friday (January 18) in Los Angeles. Among the winners in 22 categories were “Whine Down with Jana Kramer” (Best Entertainment TV Podcast); “Armchair Expert with Dax Shepard (Breakout Podcast); “Bobbycast” (Music Podcast); and “The Breakfast Club” (Best Multicultural Podcast). The winners were determined by iHeartRadio listeners. Taking the top prize of Podcast [...]

  • Velvet Buzzsaw trailer

    Netflix Original Movies: What to Look Forward To in 2019

    Following the biggest fourth-quarter worldwide subscriber gain ever and some controversy around increased prices in the U.S., Netflix looks to keep its momentum going into 2019. From Jan. 18 through March, the streaming site will release 10 original films, including action-packed thrillers, a post-apocalyptic sci-fi, quirky comedies, inspirational dramas, an artistic horror movie and a viral [...]

  • The Beatles Eight Days a Week

    Imagine's Documentary Arm Sets First-Look Pact With Apple (EXCLUSIVE)

    Brian Grazer and Ron Howard’s Imagine Documentaries has set a first-look pact with Apple to develop non-fiction features and series. The deal comes as Imagine is investing heavily in the premium non-fiction arena. The company in June recruited RadicalMedia veteran Justin Wilkes to head Imagine Documentaries as president. The deal suggests that Apple sees docu [...]

  • Walt Disney HQ LA

    Disney Unveils Financial Data for DTC Unit, Sets April 11 for Investor Presentation

    Disney has rejiggered its business segments for earnings reporting to make room for the new unit housing its global streaming operations. Disney on Friday released restated earnings for fiscal 2018, 2017 and 2016 to give investors and financial analysts better visibility into its spending on the launch of the Disney Plus, ESPN Plus and other [...]

  • Facebook Logo

    Release of Docs to Reveal How Facebook Made Money Off Children

    Documents related to a 2012 lawsuit against Facebook in which children, sometimes unwittingly, spent their parents’ money on games via the social site will be unsealed, according to a Monday ruling from the United States District Court. The court gave Facebook ten days to file unredacted documents in accordance with the ruling. The 2012 lawsuit [...]

  • Facebook Logo

    Facebook Sets Up New Product Group for AR Glasses (Report)

    Facebook has restructured its augmented and virtual reality research division and set up a new group tasked with building augmented reality (AR) glasses, according to a new Business Insider report. Facebook acknowledged the move in a statement given to the publication, saying that the move affected “a few hundred people.” The group has already built [...]

More From Our Brands

Access exclusive content