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Leak Suggests Sonos’ New Voice-Controlled Speaker Will Be Called Bootleg (EXCLUSIVE)

We might just have learned the name of the voice-controlled speaker that Sonos is set to announce Wednesday, thanks to an eleventh-hour leak: A product listing on a wholesale website identifies an unannounced product as the “Sonos Bootleg.”

The speaker will ship in both black and white, with both versions being identified by the model numbers ONEG1US1 and ONEG1US1BLK, respectively. The listing was published in recent days on Synnex.com, a distribution website for retailers. It has since been removed, but is still available via Google’s cache.

These model numbers suggest that the speaker may closely resemble the existing Play:1, the company’s $200 entry-level speaker. This would leave the door open for Sonos to introduce higher-end speakers with voice control in the coming years.

Sonos has for some time been working on bringing voice control to its products. The company first announced a partnership with Amazon to add Alexa support to its existing speakers in August of 2016, and has been beta testing this functionality in recent months.

But Sonos Sonos CEO Patrick Spence also told Variety earlier this year that his company also planned to make its own speakers with integrated microphones. And in August, changes to the company’s privacy policy revealed that it was working on speakers with support for multiple voice assistants.

The company has scheduled a press event in New York Wednesday morning, and hinted in invitations at the impending announcement of a voice-controlled speaker. 


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