You will be redirected back to your article in seconds

Sofia Vergara-Backed Digital Startup Raze Launches First Original Programming

Raze, the Latino-focused digital media company created by Sofia Vergara and media veterans Emiliano Calemzuk and Luis Balaguer, has launched its first batch of original content.

Raze’s content — designed for a mobile-first audience — will be available in Spanish at launch to authentically serve its target audience. Over time, the company plans to add content in English as well.

At launch, the Raze original content includes:

  • “Raze Camp”: Featuring YouTube stars Sebastián Villalobos, Luisa Fernanda, Mario Ruiz and Juan Pablo Jaramillo, who explore what it takes to be a soldier for two days. Shot at an air base in Tolemaida, Colombia, the digital creators face challenges like heat and bugs, and real-life military training such as parachuting, repelling and tactical exercise.
  • “Mario – Interview From the Top”: Mario Ruiz, an experienced parkour athlete and all-around thrill seeker, interviews guests in extreme places and at high altitudes. In the first episode, he’s perched on the edge of the heliport of Bogotá’s Torre Colpatria, 50 stories above the ground.
  • “Sinchronicity”: Calle and Poché explore different cities through their choreographed dance numbers. In the first stylized music video, they dance around different iconic locations of Bogotá.
  • “Foodie Hero With Juana Martinez”: Series follows self-proclaimed sugar addict Juana Martinez around Bogotá as she samples the best desserts in town.
  • “Look”: Raze’s roster of beauty influencers talk about their favorite makeup styles and tips giving viewers the best advice when it comes to getting ready for the important events in life.
  • “By Me”: Millennials are interviewed about their feelings, concerns, aspirations and fun memories — ranging from their first kiss to whether they should share their phone password.
  • “Paisa Soccer Experience”: Top sports influencer Paisa Vlogs explores the greatest soccer clubs of Latin America, exploring what it means to be a true fan.

“Raze was created to address a void in programming for Latino millennials,” said Calemzuk, co-founder and CEO of Raze. “We want Raze to be a new way for Latino millennials to find content that appeals to them and is reflective of their own experiences.”

Investors in Raze, which announced its formation in January 2017, include UTA, Greycroft Partners and Raine Ventures. The company’s first show, “Her Name Was Dolores – The Jenni I knew” was produced in partnership with BTF and Dhana Media, and premiered on Univision in January.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content