×
You will be redirected back to your article in seconds

Snapchat Brings Back Peter Hamby’s Politics Show to Try to Make Sense of Trump Presidency

Snapchat is launching the second season of “Good Luck America,” its political news show hosted by former CNN correspondent Peter Hamby, in an attempt to explain President Trump’s turbulent administration to the social service’s millennial-skewing audience.

To date, it remains the only show developed and produced in-house by Snapchat. The first episode of “Good Luck America” season 2 premieres Wednesday at 6 a.m. ET, available to users in the U.S., Canada, the U.K. and Australia.

The mission for the second season is to “help Snapchatters make sense of a weird time in America,” a company rep said.

Snapchat launched “Good Luck America” in January 2016, and used it to develop best practices for TV-style storytelling for the platform. The company has shared those techniques — including using closely framed, full-screen vertical shots, along with fast pacing and highly visual elements — with its media partners developing original shows for Snapchat, including ABC, NBC and the BBC.

For Snapchat, building up its media business and related advertising is critical to boosting revenue for its parent company, Snap. Analysts project Snap’s sales will more than double in 2017, to around $1 billion (up from $405 million last year). Last week Snap went public in an explosive IPO with shares soaring 59% in the first two days before a selloff this week that drove the share price down 21% through the close of trading Tuesday.

In the first episode of “Good Luck America” season 2, Hamby — whom Snapchat hired in 2015 as head of news — interviews commentators from both sides of the aisle including Sens. Cory Booker (D-N.J.) and Steve Daines (R-Mont.), who are both active Snapchat users, as well as former George W. Bush speechwriter David Frum, GOP strategist Tim Miller (a former Jeb Bush staffer) and Democratic strategist Symone Sanders (a former Bernie Sanders staffer).

Future episodes of “Good Luck America” this season are set to feature Sen. John McCain (R.-Ariz.); Sen, Bernie Sanders (I-Vt.); Killer Mike (the stage name of hip-hop artist and activist Michael Render); and Jon Favreau, Tommy Vietor and Jon Lovett, hosts of political podcast “Pod Save America” who are former aides to President Obama.

Last year’s run of “GLA” drew more than 22 million unique viewers on Snapchat through the November U.S. elections, according to the company. The show featured Hamby’s interviews with President Barack Obama, Vice President Joe Biden, Hillary Clinton, Bernie Sanders, House Speaker Paul Ryan, New Jersey Gov. Chris Christie, Jeb Bush, Bill Clinton and Lindsey Graham.

Popular on Variety

More Digital

  • The Outpost -- "One is the

    Electric Entertainment Launching OTT Channel Electric Now (EXCLUSIVE)

    U.S.-based producer and distributor Electric Entertainment is launching Electric Now, a linear OTT channel that will feature its top series and library content. The channel will have episodes of “The Outpost,” the fantasy-adventure series that has just had its third season greenlit by U.S. network The CW. The new season will head into production in [...]

  • Facebook Logo

    Facebook Watch Signs Content Pact With France's M6, Unveils European Short-Form Slate

    Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform. The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and [...]

  • Snow White

    What's Coming to Disney Plus Starting in November

    Disney unveiled the complete list of films to premiere on its streaming service Disney Plus via a lengthy Twitter thread Monday. With its powerhouse catalog including Marvel, Pixar, Star Wars, and National Geographic properties, the full magnitude of the Disney empire will be seen once the streaming service launches. Along with Disney originals previously announced [...]

  • Stock market

    Trading In Music's Futures: How to Cash In on the Industry's Gold Rush (Guest Column)

    The music industry is entering a time of financial prosperity thanks to the widespread use of streaming services like Spotify, Apple Music, and Tidal. According to a recent report by Musicwatch, 77% of all internet users in the U.S. stream music, while Goldman Sachs projects a revenue pot of $34 billion by 2030. Finally, the [...]

  • Grace Helbig

    Grace Helbig Hosting Facebook Watch Show 'Ladies First' About Empowered Women

    Longtime YouTube creator Grace Helbig has a new series — coming to Facebook Watch. In the unscripted eight-episode show “Ladies First with Grace Helbig,” set to premiere Tuesday, Oct. 22, the digital star sits down with a series of “empowered women” to learn about how they’re making a positive impact. Guests include actress-comedian Margaret Cho, [...]

  • Fortnite-Season-X-Out-of-Time

    'Fortnite' Goes Dark: A Masterful Marketing Stroke by Epic Games

    On Sunday, “Fortnite” — the most popular game on Earth right now — without warning, imploded into darkness. At around 2 p.m. ET on Oct. 13, a meteor in Season 10 of “Fortnite” that had been biding its time set off a cataclysmic chain reaction that sucked up everything on the the island and eventually [...]

More From Our Brands

Access exclusive content