×
You will be redirected back to your article in seconds

Snapchat Brings Back Peter Hamby’s Politics Show to Try to Make Sense of Trump Presidency

Snapchat is launching the second season of “Good Luck America,” its political news show hosted by former CNN correspondent Peter Hamby, in an attempt to explain President Trump’s turbulent administration to the social service’s millennial-skewing audience.

To date, it remains the only show developed and produced in-house by Snapchat. The first episode of “Good Luck America” season 2 premieres Wednesday at 6 a.m. ET, available to users in the U.S., Canada, the U.K. and Australia.

The mission for the second season is to “help Snapchatters make sense of a weird time in America,” a company rep said.

Snapchat launched “Good Luck America” in January 2016, and used it to develop best practices for TV-style storytelling for the platform. The company has shared those techniques — including using closely framed, full-screen vertical shots, along with fast pacing and highly visual elements — with its media partners developing original shows for Snapchat, including ABC, NBC and the BBC.

For Snapchat, building up its media business and related advertising is critical to boosting revenue for its parent company, Snap. Analysts project Snap’s sales will more than double in 2017, to around $1 billion (up from $405 million last year). Last week Snap went public in an explosive IPO with shares soaring 59% in the first two days before a selloff this week that drove the share price down 21% through the close of trading Tuesday.

In the first episode of “Good Luck America” season 2, Hamby — whom Snapchat hired in 2015 as head of news — interviews commentators from both sides of the aisle including Sens. Cory Booker (D-N.J.) and Steve Daines (R-Mont.), who are both active Snapchat users, as well as former George W. Bush speechwriter David Frum, GOP strategist Tim Miller (a former Jeb Bush staffer) and Democratic strategist Symone Sanders (a former Bernie Sanders staffer).

Future episodes of “Good Luck America” this season are set to feature Sen. John McCain (R.-Ariz.); Sen, Bernie Sanders (I-Vt.); Killer Mike (the stage name of hip-hop artist and activist Michael Render); and Jon Favreau, Tommy Vietor and Jon Lovett, hosts of political podcast “Pod Save America” who are former aides to President Obama.

Last year’s run of “GLA” drew more than 22 million unique viewers on Snapchat through the November U.S. elections, according to the company. The show featured Hamby’s interviews with President Barack Obama, Vice President Joe Biden, Hillary Clinton, Bernie Sanders, House Speaker Paul Ryan, New Jersey Gov. Chris Christie, Jeb Bush, Bill Clinton and Lindsey Graham.

More Digital

  • apple music

    Verizon Bundles Apple Music With Top-Tier Unlimited Wireless Plans for No Extra Charge

    Verizon has expanded its ties to Apple — offering wireless subscribers on its two most expensive unlimited plans access to the Apple Music for no extra charge. Starting Jan. 17, Apple Music will be included in Verizon’s Beyond Unlimited and Above Unlimited plans, the telco announced Tuesday. For Apple, the bundling agreement promises to augment [...]

  • Infowars Alex Jones

    Roku Removes Infowars Channel Following Backlash

    Roku has taken the Infowars channel off its platform after the streaming device faced criticism for carrying the controversial program hosted by right-wing conspiracy theorist Alex Jones. “After the InfoWars channel became available, we heard from concerned parties and have determined that the channel should be removed from our platform,” stated the company’s tweet on [...]

  • SAMUEL L. JACKSON in Glass. M.

    ‘Glass’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending for the second week in a row with “Glass.” Ads placed for the superhero thriller had an estimated media value of $9.89 million through Sunday for 1,183 national [...]

  • Snap Inc

    Snap CFO Tim Stone to Leave Company

    Snapchat corporate parent Snap Inc. is facing another major executive departure: The company’s chief financial officer Tim Stone is on his way out, Snap revealed in a regulatory filing Tuesday afternoon. Stone will stay with the company to find a new candidate for his position for the time being, according to the filing. His last [...]

  • birdbox Sandra Bullock

    Will Netflix's Latest Price Hike Spur a Customer Backlash?

    Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also [...]

  • Alex Jones Infowars

    Roku Faces Criticism Over Infowars Channel

    Streaming device maker Roku faced a backlash Tuesday over its decision to carry a channel for Infowars, the controversial website of right-wing conspiracy theorist Alex Jones. The company responded by saying that Infowars wasn’t currently violating its terms of use. The uproar over Roky carrying Infowars comes a few months after most other major platforms, [...]

  • BTS 'Burn the Stage: The Movie'

    BTS 'Burn the Stage: The Movie' Documentary Set to Hit YouTube Premium Service

    “Burn the Stage: The Movie,” a documentary following K-pop group BTS on their 2017 concert tour, will be streaming on the YouTube Premium subscription service starting this Friday. The movie is based on the previous YouTube original series “BTS: Burn the Stage.” Since its release in theaters worldwide last November, “Burn the Stage: The Movie” has [...]

More From Our Brands

Access exclusive content