You will be redirected back to your article in seconds

Snapchat to Debut BBC ‘Planet Earth II’ Show Tied to TV Series

BBC Worldwide has teamed with Snapchat to drive TV tune-in for the North American launch of “Planet Earth II” nature documentary series through an exclusive short-form show — featuring never-before-seen footage.

Snapchat, meanwhile, sees the “Planet Earth II” show as content designed to live on its own, a way to refashion a popular TV franchise for its digital audience. The service is running ads in the show, with Goldman Sachs among the sponsors for the first episode.

The six-episode Snapchat show will premiere on Feb. 17, the day before the television premiere of the “Planet Earth II” nature documentary series in the U.S. (on BBC America) and Canada (on BBC Earth) on Feb. 18.

The show, available only to Snapchat users in the U.S. and Canada, was produced by BBC Worldwide specifically for the social service’s vertical mobile-video orientation. Each episode (running 4-6 minutes in length) will tell a different “Planet Earth II” story featuring previously unreleased footage filmed for the TV series, narrated by Oscar-nominated British actress Sophie Okonedo. The BBC series encompassed a total of 2,089 filming days across 117 production trips in 40 different countries.

“Through this partnership we’re collaborating with Snap to take a truly digital-first approach to landmark natural history — exclusively for this innovative mobile platform,” said Tim Davie, CEO of BBC Worldwide. He added that the Snapchat deal will give North American audiences a new way to discover the franchise, after “Planet Earth II” already aired in the U.K.

BBC is aiming to tap Snapchat’s millennial-heavy user base to attract TV views. Snapchat averaged 158 million daily active users in the fourth quarter of 2016, according to the IPO filing of parent company Snap Inc. last week.

For Snap, the deal adds another premium media brand to to its content lineup on Snapchat Discover — and another source of ad revenue. To date, shows produced for Snapchat have included digital offshoots for ABC’s “The Bachelor,” NBC’s “Tonight Show Starring Jimmy Fallon” and “The Voice,” as well as E!’s “The Rundown” and ESPN’s “Game Day.” Snapchat is working with ABC, NBC, and Turner to develop additional shows, including both scripted and unscripted series.

BBC and Snap touted the “Planet Earth II” collaboration as the first Snapchat show to employ binaural recording — a method of recording sound that uses two microphones, designed to create a 3D stereo sound experience.

In addition, Snap is releasing “Planet Earth II” Snapcodes — which QR-like codes for opening content and adding friends in the Snapchat app. Those will let users watch preview footage of the series and subscribe to “Planet Earth II” on Snapchat in advance of the first episode’s Feb. 17 debut, as well as give them access to previous episodes once they’ve hit the app.

“For millions of Snapchatters, our app is their first screen — and this will be their first introduction to the unbelievable cinematic quality, storylines and stunning visuals of the Planet Earth franchise,” said Nick Bell, Snap’s VP of content. “We saw a unique opportunity to work with BBC Worldwide to reimagine ‘Planet Earth II’ for our platform.”

More Digital

  • NPR Releases Open Source Podcast Metrics

    How NPR Aims to Bring Transparency to Podcast Metrics

    NPR unveiled a new open source podcast measurement project Wednesday that aims to bring more transparency and granularity to podcast metrics. The project, dubbed Remote Audio Data (RAD), has been developed in partnership with a number of podcast app developers, ad tech companies as well as tech and media heavyweights including ESPN, Google and iHeartMedia. [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

  • apple brooklyn october 2018 event

    Apple Looking to Launch Magazine Subscriptions in Early 2019 (Report)

    Apple is preparing to relaunch Texture, a news subscription app it acquired in March, as a premium tier of Apple News early next year, according to a Bloomberg report. To prepare for the launch, Apple has been trying to get prominent newspapers including the New York Times and the Wall Street Journal to come on [...]

  • Tencent Music Raises $1.1 Billion for

    Tencent Music Raises $1.1 Billion for IPO, Much Less Than Expected

    China-based music streaming company Tencent Music Entertainment Group said it raised nearly $1.1 billion in its U.S. initial public offering, according to Reuters. Earlier this year, the company was expected to be valued at as much as $30 billion and raise $4 billion for its IPO, but those estimates were slashed in September. he IPO [...]

  • Netflix Orders ‘I Am Not Okay

    Netflix Orders ‘I Am Not Okay With This’ From Producers of ‘Stranger Things’

    The producers of “Stranger Things” and creator and director of “The End of the F***ing World” series are making “I Am Not Okay With This” for Netflix, a coming-of-age tale about a girl with mysterious powers. 21 Laps will make the series, which was co-created by Jonathan Entwistle, who was behind Channel 4 and Netflix show [...]

  • Netflix Logo

    Netflix’s India Content Head Swati Shetty Makes Exit

    Swati Shetty, who has headed Indian content operations at Netflix is to step down from the global streaming giant. She joined the streamer in August 2016 as director of international originals and acquisitions. The company said it is placing more emphasis on India and that the role should ideally be fulfilled form Mumbai, rather than [...]

  • Oculus Rift

    ZeniMax Agrees to Settle Facebook VR Lawsuit

    Game company ZeniMax Media said it is has agreed to settle litigation against Facebook, Oculus and individual executives alleging misappropriation of its virtual-reality technology. Terms of the settlement were not disclosed. ZeniMax sued Facebook in 2014 after Id Software co-founder John Carmack joined Oculus as chief technology officer. In the suit, which sought as much as $4 billion in damages, alleged [...]

More From Our Brands

Access exclusive content