You will be redirected back to your article in seconds

Snapchat to Add Time Inc.’s Entertainment Weekly, Essence to Media Menu

Snapchat is bringing two more media partners — Entertainment Weekly and Essence — to its Discover service under an expanded deal with Time Inc.

EW and Essence join Time Inc.’s People, which was one of the channels on Snapchat Discover when it launched two years ago. The agreement covers only the U.S.; the two new publications will launch on the Snapchat app “in the coming weeks,” according to Time Inc.

Snap’s other editorial partners for Snapchat in the U.S. include the New York Times (which hasn’t yet launched), BuzzFeed, CNN, Comedy Central, Mashable, Refinery29, Tastemade, The Economist, MTV, Complex, Vogue, Mitu, the Wall Street Journal, Now This News, the Daily Mail, Brother, Cosmo, Bleacher Report, Sweet and the Food Network.

Snap officially filed for an IPO to raise up to $3 billion last week, revealing among other things that it paid content partners $57.8 million under ad-revenue sharing agreements (up from $9.6 million in 2015). Of its 2016 ad revenue, 91% was inventory Snap sold directly.

Entertainment Weekly’s Snapchat Discover channel will include coverage of TV, movies and music along with some of EW’s weekly features like the “Must List” and “Bullseye.” Essence’s weekly edition will address topics spanning entertainment, lifestyle and politics from the perspective of African-American women.

Time Inc. is hoping to expand its exposure to Snapchat’s users, the majority of which are 18-34 years old, according to Snap. The company says Snapchat had 158 million daily unique users in the fourth quarter of 2016. In December, 43% of the app’s total DAUs were in North America (69 million out of 161 million worldwide).

The deal was led from the Time Inc. side by Will Lee, digital director of the company’s celebrity, entertainment and sports groups, and by Nick Bell, Snap’s VP of content.

More Digital

  • stream march madness 2019 online free

    NCAA Tournament: How to Stream March Madness Online

    The rankings are in, and the 68-team field is set. March Madness is officially upon us, and if you want to catch the action from home, from the office, or on-the-go, there are a couple ways to stream March Madness online for free. The first game kicks off today, and the tournament runs until April [...]

  • Google Stream Detailed, Named Stadia

    Google's Stadia Aims to Turn Any Screen Into a Powerful Gaming Console

    Stadia is Google’s game streaming service that is designed to let you play high-end games on most modern screens — be they phone, laptop, tablet, computer or TV — with very little download time and no loss of fidelity, the company announced Tuesday at the Game Developers Conference. The service is launching in 2019. Cost [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

  • patreon logo

    Patreon Launches Tiered Pricing for Creators, Introduces Rates for Micropayments

    Membership services platform Patreon is growing up: The company announced Tuesday that it is moving away from its one-size-fits-all pricing model for creators, introducing two new tiers in the process. In addition, Patreon is also standardizing its payment processing fees, and introducing a new dedicated rate for small-donor transactions. Patreon’s cut of the membership fees [...]

  • Watch Google's Game Stream Tech Unveiling

    Watch Google's Game Stream Tech Unveiling Live Here

    Google has been teasing its big gaming announcement for weeks, and the time has finally come to see what all of its buzz building is about. The company is set to kick-off its Game Developers Conference keynote at 1 p.m. ET Tuesday for a roughly hour-long event that will be livestreamed. While Google hasn’t spelled [...]

  • HP Introduces $599 Reverb VR Headset

    HP Releases High-Resolution Reverb VR Headset

    HP is giving VR headsets another shot: After first releasing a fairly unremarkable PC-based headset among a wave of similar Windows Mixed Reality devices in 2017, the company is now back with a device that aims to trump competitors like HTC’s Vive Pro with a higher display resolution. HP’s new Reverb VR headset offers 2160 [...]

  • Songtrust’s Joe Conyers III Slams Streaming

    Songtrust’s New Chief Strategy Officer, Joe Conyers III, Slams Streaming Services’ CRB Appeal

    Songtrust, the digital rights-management platform cofounded by Downtown Music Publishing’s Justin Kalifowitz, today announced that Joe Conyers III has been elevated to Chief Strategy Officer. According to the announcement, as co-founder and GM of Songtrust for the past eight years, Conyers has led the company from prototype to servicing over 20,000 publishers to collect their [...]

More From Our Brands

Access exclusive content