×

Study Claims Snapchat Daily Actives Down 6% Year-Over-Year, Global Trends Uneven

There’s new evidence that Snap Inc.’s Snapchat is having some growing pains: Snapchat’s global daily active users are down 6% year-over-year, according to new data from app intelligence service Apptopia. Some of that may be due to uneven international growth, with some markets seeing massive growth while others are actually deep in the red.

First, the necessary caveat: Apptopia is a third-party measuring service, meaning that it gathers much of its insights from data models that are based on publicly available app download numbers, as well as internal comparison data that publishers share with the company. As such, you’ll have to take their data with a grain of salt.

Snap itself reported in May that its daily active users were up 36% year-over-year for the first quarter, but also admitted to a significant growth slow-down quarter-over-quarter. And recent reports suggested that app downloads have been on the decline.

Apptopia reported Wednesday that Instagram has seen global daily active usage grow by 7.7% year-over-year. That’s despite the fact that Snapchat has actually been doing a solid job at retaining new users, which means that older users may be dropping off.

Snapchat’s and Instagram’s year-over-year engagement percentage. Courtesy of Apptopia

“It’s possible the older users were acquired through ad-buys and not through word of mouth,” said Apptopia founder and CEO Eliran Sapir. “It’s also possible Snapchat did not add enough value over time to keep them interested.”

Fastest Declining Markets for Snapchat DAU January – May 2017 Courtesy of Apptopia

Snap’s international growth story also seems to be mixed, judging by Apptopia’s data. Daily user numbers grew 95.7% in Vietnam from January to May, according to that data, but declined 43% in Norway over the same time period. Other countries that saw double-digit declines included Thailand, Singapore, New Zealand, and Spain, according to Apptopia.

Snapchat is expected to report Q2 earnings, including growth data, in early August.

Popular on Variety

More Digital

  • Ann Sarnoff Warner Bros

    Ann Sarnoff Formally Takes Reins of Warner Bros. as CEO

    The Ann Sarnoff era at Warner Bros. has begun. Sarnoff formally took the reins as Warner Bros. chair-CEO on Thursday, two months after she was appointed to the post. Sarnoff told employees in a memo that she has been impressed by the company’s track record during the past year amid a period of upheaval for [...]

  • Martin Clunes - Manhunt

    YouTube TV Adds Subscription Options for AMC Networks' Acorn TV, UMC

    Google’s YouTube TV now offers two more add-on channels to subscribers, under an expanded pact with AMC Networks: British TV service Acorn TV and UMC (Urban Movie Channel), which features a selection of black TV and film titles. Acorn TV’s add-on channel is now available via YouTube TV for $6 per month and UMC is [...]

  • homepod-white-shelf

    Apple Said to Prep Cheaper HomePod for 2020

    Apple is getting ready to introduce a cheaper version of its HomePod smart speaker in 2020, Bloomberg reported Thursday. The company is also working on a new version of its AirPod headphones for next year, according to Bloomberg. Apple didn’t immediately respond to a request for comment. The new version of the HomePod is said [...]

  • Eminem Publisher Sues Spotify, Claiming Copyright

    Eminem Publisher Sues Spotify, Claiming Massive Copyright Infringement

    Eight Mile Style, a publishing company that holds administration rights to Eminem’s early catalog, filed a major copyright infringement lawsuit against Spotify late Thursday, claiming that the streaming giant has no license to host about 250 of Eminem’s songs, while also taking aim at the Music Modernization Act, the federal law enacted last year to [...]

  • iQIYI headquarters building in Beijing

    China’s iQIYI in Talks for Indonesia Expansion

    Chinese streaming firm iQIYI is in negotiations to expand further into Southeast Asia through a venture with Indonesia’s Media Nusantara Citra. iQIYI announced its first step outside Chinese-majority territories in June, when it revealed a linkup in Malaysia with pay-TV leader Astro. It also operates in Taiwan. In April, the company said that it planned [...]

More From Our Brands

Access exclusive content