You will be redirected back to your article in seconds

Twitter Laces Up Showtime Boxing Bouts for Free Live-Streaming Coverage

Twitter is getting into the ring with Showtime Networks, cutting a deal to live-stream a triple-header boxing match to users for free on Saturday, Feb. 18.

In the Showtime Championship Boxing main event, four-division world champion Adrien Broner (above left) will spar with challenger Adrian Granados. The fights will air live on the premium cable network and streaming on Twitter starting at 9 p.m. ET/6 p.m. PT.

For now, the Twitter deal with Showtime — marking the first live boxing event on the social service — is a one-night-only deal. Twitter is selling preroll advertising as well as sponsorships for highlight clips, sharing revenue with Showtime. Still, the pact furthers Twitter’s goal of bringing more live video, geared around sports, news and other events, to the platform in a bid to boost ad revenue.

Showtime, meanwhile, is looking at the Twitter deal as promotional: It wants to give fans of the sport a taste of boxing action in the hopes they’ll ultimately subscribe. In the same vein, the CBS-owned cabler is offering a free preview to some 73 million U.S. pay-TV households from Friday, Feb. 17, through Monday, Feb. 20.

“With this unprecedented live stream on Twitter, we have the opportunity to reach boxing fans and casual observers everywhere with the industry-leading boxing programming we deliver to our subscribers on a consistent basis,” Stephen Espinoza, EVP and GM of Showtime Sports, said in a statement.

Recall that two years ago, the legal teams at Showtime and HBO were steamed at Twitter over Periscope users live-streaming the pay-per-view fight between Floyd Mayweather and Manny Pacquiao (not to mention then-CEO Dick Costolo’s tweet seeming to condone the activity) and the programmers issued dozens of takedown requests. At the time, Periscope chief Kayvon Beykpour called the issue overblown, and now Showtime is using Twitter to promote its boxing programming.

The live-stream will be available at showtimeboxing.twitter.com; in Twitter’s explore tab; on the @ShowtimeBoxing account; and via Apple TV, Amazon Fire TV and Xbox One devices. The video feed will be available only in the U.S. and Canada.

The Saturday fights will take place at Xavier University’s Cintas Center in Cincinnati. In co-featured bouts Saturday, WBA Welterweight Champion David Avanesyan will defend his title against former two-time champ Lamont Peterson, while 175-pound contenders Marcus Browne and Thomas Williams square off in a 10-round light heavyweight bout.

More Digital

  • Ed Sheeran Shape of You

    Ed Sheeran, Clean Bandit Top Shazam’s 2018 Year-End Lists

    Clean Bandit and Demi Lovato’s song “Solo” was the most-Shazamed song and Ed Sheeran’s “Perfect” was the longest running No. 1 track on the service’s global charts, the company revealed today in its year-end lists. Nicky Jam and J Balvin’s “X” was the No. 2 most-Shazamed song and Calvin Harris & Dua Lipa’s “One Kiss” [...]

  • Remote for Android TV-Based TiVo Device

    TiVo FCC Filing Suggests Android TV Device Coming in Time for CES

    A filing for a new TiVo remote control suggests that the company may be getting ready to show an Android TV-based set-top box at CES in Las Vegas next month. The device likely won’t be sold to end users, but instead ship to TV operators looking to combine TiVo’s DVR capabilities with Google’s TV platform. [...]

  • Telemundo to Launch English-Language Newscast With

    Telemundo to Launch First English-Language Newscast on YouTube (EXCLUSIVE)

    NBCUniversal’s Hispanic broadcaster Telemundo is developing its first English-language newscast in collaboration with YouTube in a bid to tap the burgeoning U.S. Hispanic youth demographic. Borne out of a YouTube grant aimed at awarding journalism projects that “elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation,” Telemundo News’ [...]

  • Wall Street Journal Site Hacked With

    Wall Street Journal Site Hacked With Pro-PewDiePie Message

    PewDiePie’s ongoing battle to keep his channel’s YouTube subscriber count No. 1 ahead of India’s T-Series took another bizarre twist: A branded-content section of the Wall Street Journal’s website was hacked with a fake message apologizing to PewDiePie and urging people to subscribe to his channel. A spokeswoman for Dow Jones & Co., publisher of the [...]

  • YouTube - Comcast Xfinity X1

    YouTube 4K Content Goes Live on Comcast's Xfinity X1 Set-Tops

    Comcast television subscribers can now enjoy YouTube in ultra-high definition: The Google-owned video service is now serving up 4K videos on Comcast’s Xfinity X1 set-top boxes, the cable company announced Monday. X1 owners who also happen to have a X1 voice remote can get access to a curated selection of 4K content by asking the [...]

  • Google - 315 Hudson Street

    Google Plans to Spend Over $1 Billion on New York City Campus

    Google has set plans to dramatically boost its footprint in New York City: The internet giant said it will invest more than $1 billion to establish a new 1.7-million-square-foot campus, Google Hudson Square, in Manhattan. The move is a major part of Google’s expansion plans in the city that will let it more than double [...]

More From Our Brands

Access exclusive content