You will be redirected back to your article in seconds

Twitter Laces Up Showtime Boxing Bouts for Free Live-Streaming Coverage

Twitter is getting into the ring with Showtime Networks, cutting a deal to live-stream a triple-header boxing match to users for free on Saturday, Feb. 18.

In the Showtime Championship Boxing main event, four-division world champion Adrien Broner (above left) will spar with challenger Adrian Granados. The fights will air live on the premium cable network and streaming on Twitter starting at 9 p.m. ET/6 p.m. PT.

For now, the Twitter deal with Showtime — marking the first live boxing event on the social service — is a one-night-only deal. Twitter is selling preroll advertising as well as sponsorships for highlight clips, sharing revenue with Showtime. Still, the pact furthers Twitter’s goal of bringing more live video, geared around sports, news and other events, to the platform in a bid to boost ad revenue.

Showtime, meanwhile, is looking at the Twitter deal as promotional: It wants to give fans of the sport a taste of boxing action in the hopes they’ll ultimately subscribe. In the same vein, the CBS-owned cabler is offering a free preview to some 73 million U.S. pay-TV households from Friday, Feb. 17, through Monday, Feb. 20.

“With this unprecedented live stream on Twitter, we have the opportunity to reach boxing fans and casual observers everywhere with the industry-leading boxing programming we deliver to our subscribers on a consistent basis,” Stephen Espinoza, EVP and GM of Showtime Sports, said in a statement.

Recall that two years ago, the legal teams at Showtime and HBO were steamed at Twitter over Periscope users live-streaming the pay-per-view fight between Floyd Mayweather and Manny Pacquiao (not to mention then-CEO Dick Costolo’s tweet seeming to condone the activity) and the programmers issued dozens of takedown requests. At the time, Periscope chief Kayvon Beykpour called the issue overblown, and now Showtime is using Twitter to promote its boxing programming.

The live-stream will be available at showtimeboxing.twitter.com; in Twitter’s explore tab; on the @ShowtimeBoxing account; and via Apple TV, Amazon Fire TV and Xbox One devices. The video feed will be available only in the U.S. and Canada.

The Saturday fights will take place at Xavier University’s Cintas Center in Cincinnati. In co-featured bouts Saturday, WBA Welterweight Champion David Avanesyan will defend his title against former two-time champ Lamont Peterson, while 175-pound contenders Marcus Browne and Thomas Williams square off in a 10-round light heavyweight bout.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content