×
You will be redirected back to your article in seconds

Shane Smith a No-Show at Vice NewFront; Boxing Match Ensues

Shane Smith, CEO of Vice Media, did not appear at the millennial media company’s Digital Content NewFronts party Friday in New York. Instead, the company entertained guests with… a boxing match between two dudes.

Smith, in a prerecorded video message played at the beginning of the presentation, joked that he was “not allowed to come anymore” to the NewFronts after his appearance last year. At the 2016 soirée, he lay down on the stage after admitting he imbibed “a few ales,” and then belted out punk-rock anthem “If The Kids Are United.”

But in the video clip Smith said the real reason he wasn’t there was because he was on location (somewhere) on a shoot, explaining that Vice has expanded to 80 countries worldwide.

In his stead, the eponymous duo behind Viceland late-night talk show “Desus & Mero” (pictured above) served as emcees.

In the pitch to marketers, Vice boasted its aggregate reach of 288 million monthly people globally across all platforms (including via its own websites, on TV, and through services like YouTube and Snapchat). And the company said that the viewership of its Viceland cable channel has grown by double digits every quarter since launching in February 2016 (taking the place of A+E Networks’ H2). But that’s not saying much: From Nov. 28-Dec. 18, 2016, the channel averaged just 25,000 viewers in the 18-34 demographic during primetime (live plus same-day), and 58,000 in the 18-49 demo.

The canned sizzle reel for Viceland claimed it had the “stickiest ads” on cable TV, about which Desus riffed: “That sounds like something from Pornhub.”

One of the few bits of news: rapper Tyler, the Creator, will host a new Viceland show called “Nuts & Bolts,” taking a looking at how things are made. Vice also said it would bring digital channels including Vice News, Motherboard and Noisey to Amazon’s Twitch live-streaming platform (it staged a 72-hour marathon broadcast to launch its Waypoint gaming channel last fall). And it offered a sneak peek of the spoof “What Would Diplo Do?” starring James Van Der Beek as the world-famous DJ, which is coming to Viceland.

Following the main presentation, Eddie Huang, host of Viceland’s “Huang’s World” travel show, sparred with Vice chief of staff/producer Niall Cooney (dubbed “Shane’s Boy” by the ring announcer) in an actual boxing ring set up in the middle of the room at Tribeca’s Spring Studios. Huang won by decision in three rounds. His prize, supposedly, is free ad time on Viceland. (Vice live-streamed the bout on Facebook.)

The Vice shindig concluded with drinks and hip urban eats, as the blinds were raised to let in the ambient light of NYC’s foggy Friday afternoon.

More Digital

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

  • Skyline of Doha at night with

    Qatar's beIN Rallies Support From U.S. Companies Against Pirate Broadcaster beoutQ

    Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]

More From Our Brands

Access exclusive content