You will be redirected back to your article in seconds

Rotten Tomatoes to Launch Weekly ‘See It/Skip It’ Show on Facebook (EXCLUSIVE)

Rotten Tomatoes is flinging its movie and TV review scores onto Facebook, with a new weekly show designed to stir the pot on pop-culture debates.

The show, “Rotten Tomatoes See It/Skip It,” is slated to debut Nov. 1 on the new Watch video platform on Facebook. New episodes subsequently will launch every Thursday at 12:01 a.m. ET and can be viewed on Facebook’s Watch tab on mobile, desktop and connected-TV apps.

“See It/Skip It” is hosted by Jacqueline Coley, a film critic for Black Girl Nerds (who is Tomatometer-approved), and entertainment commentator Segun Oduolowu. The duo will discuss news and share their opinions on trending films and shows — soliciting reactions and judgments from Facebook viewers about what they love and hate. At the end of each episode, Coley and Oduolowu will reveal a brand-new Tomatometer Score for a movie or TV show.

Jeff Voris, VP of Rotten Tomatoes, said the goal of the Facebook show is “engaging our social audience in a friendly debate.” Presumably, he’s hoping to avoid the rancorous trolling that Amazon-owned IMDb said prompted it to shut down that site’s discussion boards earlier this year.

For years, Rotten Tomatoes has been a source of ire in Hollywood. Some studio execs question its methodology, which compiles scores based on thousands of critics’ reviews, and have even blamed dismal ticket sales on the site’s ratings. But a recent study by a researcher at USC’s Entertainment Technology Center found that Rotten Tomatoes scores have no correlation with box-office performance.

“See It/Skip It” is another bid by Rotten Tomatoes to extend its brand off-site, building on the “Your Opinion Sucks: Critics vs. Fans” live-event series that gives fans a forum to air their opinions about popular film and TV critics. The site formerly had a half-hour program, “The Rotten Tomatoes Shows,” that aired on the now-defunct Current TV cable channel from 2009-10.

Rotten Tomatoes is majority-owned by NBCUniversal’s Fandango, which acquired a controlling stake in Rotten Tomatoes and movie site Flixster last year from Warner Bros.

More Digital

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

  • Charles Caldas To Step Down as

    Charles Caldas To Step Down as Merlin CEO

    Charles Caldas, the only CEO that the independent-label collective Merlin has ever known, announced today that he will step down from his post at the end of 2019, after more than 12 years at the helm of the global rights organization. He will continue his current duties until then and work with the Merlin board to [...]

  • Vice Media Digital Makeover Triggers Traffic

    Vice Media Digital Makeover Triggers Traffic Slide

    Life on its own online isn’t easy for Vice Media. Ending the digital publisher’s controversial practice of rolling up web traffic for partner sites into an aggregated number resulted in the total domestic traffic falling nearly by half between March 2019 and the following month, according to Comscore. The numbers improved slightly for May, when [...]

  • Merlin Reports Record Distributions for 2019

    Merlin Reports Record Distributions for 2019

    Global indie-label collective Merlin reported record distributions in its 2019 membership report, paying $845 million to label and distributor members between April 2018 and March of this year. That figure, a 63% year-over-year increase, includes more than $130 million paid out this year from non-royalty income — and included in that figure is the estimated [...]

  • Sarah Iooss - Twitch

    Twitch Hires Sarah Iooss, Former Mic and Viacom Exec, as Head of North America Sales

    Twitch has tapped Sarah Iooss, most recently EVP of revenue at millennial-news startup Mic, to lead the advertising sales team in North America for the Amazon-owned live-streaming video platform focused on video gaming. Iooss will be based in New York, reporting to chief revenue officer Walker Jacobs, who joined Twitch last fall after serving as [...]

  • Calibra app

    Spotify: Facebook's Libra Cryptocurrency Will Help Subscription Services

    When Facebook officially announced its plans for a new cryptocurrency called Libra Tuesday, it also revealed that Spotify was part of a consortium of companies called the Libra Association that is backing the project. The music service hopes that digital money can help subscription services sign up new customers. “One challenge for Spotify and its [...]

More From Our Brands

Access exclusive content