The show, “Rotten Tomatoes See It/Skip It,” is slated to debut Nov. 1 on the new Watch video platform on Facebook. New episodes subsequently will launch every Thursday at 12:01 a.m. ET and can be viewed on Facebook’s Watch tab on mobile, desktop and connected-TV apps.
“See It/Skip It” is hosted by Jacqueline Coley, a film critic for Black Girl Nerds (who is Tomatometer-approved), and entertainment commentator Segun Oduolowu. The duo will discuss news and share their opinions on trending films and shows — soliciting reactions and judgments from Facebook viewers about what they love and hate. At the end of each episode, Coley and Oduolowu will reveal a brand-new Tomatometer Score for a movie or TV show.
Jeff Voris, VP of Rotten Tomatoes, said the goal of the Facebook show is “engaging our social audience in a friendly debate.” Presumably, he’s hoping to avoid the rancorous trolling that Amazon-owned IMDb said prompted it to shut down that site’s discussion boards earlier this year.
For years, Rotten Tomatoes has been a source of ire in Hollywood. Some studio execs question its methodology, which compiles scores based on thousands of critics’ reviews, and have even blamed dismal ticket sales on the site’s ratings. But a recent study by a researcher at USC’s Entertainment Technology Center found that Rotten Tomatoes scores have no correlation with box-office performance.
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“See It/Skip It” is another bid by Rotten Tomatoes to extend its brand off-site, building on the “Your Opinion Sucks: Critics vs. Fans” live-event series that gives fans a forum to air their opinions about popular film and TV critics. The site formerly had a half-hour program, “The Rotten Tomatoes Shows,” that aired on the now-defunct Current TV cable channel from 2009-10.
Rotten Tomatoes is majority-owned by NBCUniversal’s Fandango, which acquired a controlling stake in Rotten Tomatoes and movie site Flixster last year from Warner Bros.