×
You will be redirected back to your article in seconds

Reed MIDEM eSports Events Look to Bring Industry Leaders Under One Roof

Reed MIDEM’s newly launched eSports BAR event aims to bring together leaders and executives of eSports organisations, brands, agencies and media face-to-face to define their eSports strategy and negotiate sponsorship, broadcasting, content or licensing deals.

The first event was held in Cannes from Feb. 15-17, with the next event scheduled for Miami Beach from Sept. 18-20. An expanded event is currently planned for Cannes in 2018. The Miami event will draw eSports professionals from the United States, Latin America, and Canada, but participants from over 20 countries are also expected to attend.

The first event was sold out and achieved a 96% satisfaction rating, according to data provided by Reed MIDEM. To provide the most productive business-to-business eSports matchmaking experience possible, the events are supported by an advisory team of leading eSports professionals, which includes: Matthieu Dallon, eSport strategy director for Webedia and president of France eSports; Sidney Kim, CEO of Rox Tigers and ROX Orcas OverWatch Team; Ralf Reichert, CEO of ESL; Mike Sepso, senior vice president of Activision Blizzard; Stuart Saw, Twitch’s director of eSports strategy; Wouter Sleijffers, CEO of Fnatic; Arnd Benninghoff, executive vice president of MTG and CEO of MTGx Ventures; and Todd Sitrin, senior vice president and general manager of competitive gaming for EA.

Part of Reed Exhibitions, a leader in exhibition and conference organization, Reed MIDEM has extensive expertise in serving complex rights markets through international professional markets such as MIPCOM, MIPTV or MIDEM. eSports BAR is an invitation only event, with around 100 industry professionals invited. Aside from the business insights sessions and a full program of networking events, it is centered around the 1-to-1 summit, offering leading executives a full slate of guaranteed pre-scheduled meetings on site.

More Digital

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized by the [...]

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors in its quarterly letter [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gain, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

  • Bird Box

    'Bird Box' Has Been Watched by 80 Million Subscribers, Netflix Says

    Netflix used its Q4 2018 earnings report Thursday to give us a rare update on some of its audience numbers: The company estimates that its horror-thriller “Bird Box” will be viewed by over 80 million member households in the first four weeks following its release. “We are seeing high repeat viewing,” company executives wrote in [...]

  • Crackle Latin America

    Sony Shuts Down Crackle Latin America Business

    Sony Pictures Television is folding the Crackle Latin America subscription VOD service, which has 400,000 subscribers across 17 countries, after concluding the business isn’t economically viable. Crackle Latin America first launched in April 2012 as an ad-supported streaming service — like the U.S. version of Crackle — before switching in 2016 to a subscription video-on-demand [...]

  • Google Home entryway

    NPR Has Turned 'Wait Wait... Don’t Tell Me' Into a Game for Smart Speakers

    NPR has turned its popular “Wait Wait… Don’t Tell Me!” news quiz show into an interactive game for smart speakers: Owners of speakers powered by Google’s Assistant or Amazon Alexa will be able to play along to questions about the news of the week. Just like the radio show, the quiz is being hosted by [...]

  • WARNING: Embargoed for publication until 00:00:01

    BritBox Subscribers Hit Half a Million

    The number of subscribers to BritBox has hit 500,000, the streaming service said Thursday. The platform, launched as a collaboration between BBC Studios and ITV, is designed to offer U.S. and Canadian viewers the best of recent and classic British television content. The streaming service launched in the U.S. in March 2017 with a host of [...]

More From Our Brands

Access exclusive content