×
You will be redirected back to your article in seconds

Reddit Gets Native Video Support, Adds Upload Feature to Website, Mobile Apps

Videos are coming to Reddit, thanks to a new feature that allows users to upload video clips directly to the service. Reddit rolled out the new video feature Tuesday after testing it with around 200 communities over the past couple of weeks.

“We are very excited to be launching video uploading and video viewing on Reddit,” said Reddit VP of product Alex Le in an interview with Variety.

Reddit users are now able to upload videos of up to 15 minutes in length, with file sizes being limited to 1 gigabyte. Users will be able to upload videos via Reddit’s website and its mobile apps for iOS and Android, with the latter offering basic trimming functionality as well. And, in keeping with the spirit of the site, Reddit is also offering a conversion tool to turn videos into animated Gifs.

Videos are being displayed persistently, or pinned, meaning that users can scroll through the comments while the video keeps playing in the corner of their screen. And community moderators can opt not to allow videos in their Subreddits at all, with Le arguing that some discussion-heavy Subreddits may decide that the format just doesn’t work for them.

The launch of native video on Reddit comes after the site added native image hosting a little over a year ago. The company learned from that roll-out to work with its communities and respond to their feedback — which is why it tested native video in communities first that had requested an easier way to post videos. “They asked,” Le said.

Another reason Reddit is adding native video to Reddit is interest from brands, and the money that may come with that — which inevitably leads to another avenue of monetization: video advertising.

Reddit has already been experimenting with video ad formats; video product manager Emon Motamedi said that at launch, the new native videos won’t have any ads attached to them, but he wouldn’t rule out pre-rolls or similar formats for the future. “That is something we will evaluate going forward,” he said.

More Digital

  • APOS: Applause Sets up India Adaptation of

    APOS: Applause Sets up India Adaptation of BBC's 'Luther' (EXCLUSIVE)

    Indian content producer Applause Entertainment will produce a local version of hit BBC crime drama “Luther.” With “Luther,” Applause will continue its business model of assuming the risk of producing shows, and later offering them to OTT platforms as finished works. Starring Idris Elba, “Luther” is now five seasons old. The Indian adaptation will be [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • philo

    Philo Is Discontinuing Its Cheaper Internet-TV Skinny Bundle for New Customers

    The skinniest virtual pay-TV offering available is going by the wayside. Philo, the over-the-top TV company backed by four cable programmers, is eliminating its super-skinny bundle that offered more than 40 channels for just $16 per month for new customers. It’s more evidence that OTT players are being forced to adjust their pricing and packaging [...]

  • Samsung's Galaxy Fold Launch Delayed After

    Samsung Officially Delays Galaxy Fold Launch

    Samsung has officially delayed the launch of its much-anticipated foldable phone, the Galaxy Fold, after multiple reviewers experienced issues with the device’s screen. The company said in a statement that it would announce a new release data for the device “in the coming weeks.” The Galaxy Fold had first been unveiled at a press event [...]

  • Variety Cord Cutting Placeholder Cable

    Cord Cutting Will Accelerate in 2019, Skinny Bundles Poised to Fail (Report)

    The pace of cord cutting is continuing to accelerate this year, according to a new Convergence Research Group report, with 4.56 million TV households opting to ditch pay TV. By the end of the year, 34% of U.S. households won’t have a traditional TV subscription, according to the research company’s latest “Battle for the American [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

More From Our Brands

Access exclusive content