Qello, the concert video service turned white-label video services provider, is set to announce its merger with 8sian Media, a startup focused on distributing Asian content in the U.S. and bringing U.S. content to China and other Asian countries.

As part of the merger, Qello is going to retain all of 8sian’s around 100 employees, as well as 8sian’s offices in Shanghai, Singapore, Seoul, Hong Kong, Taipei, Shenzhen, Kuala Lumpur and Manila. In addition, Qello will continue to operate offices in New York, Los Angeles and Sofia, Bulgaria.

8sian CEO Rex Wong is going to serve as CEO Qello going forward; Qello founder and CEO Brian Lisi will stay on as the company’s Chief Technology Officer. Financial details of the deal aren’t being announced.

“With this merger, Qello will empower content owners and distributors to maximize their revenues globally,” said Qello chairman Gary Winnick in a news release. Winnick, who is best known as the founder and former chairman of early internet infrastructure company Global Crossing, acquired a majority stake in Qello earlier this year.

At the time, Qello was best known for operating the concert video service Qello Concerts. Winnick and his team have since been working on expanding the company’s business to build white-label solutions for other content providers, and effectively compete with companies like MLB Advanced Media.

The merger with 8sian is meant to help to take these efforts global. 8sian was founded in part with plans to do digital signage for businesses targeting Chinese expats in the U.S., but has since expanded to distribute content from Asian broadcasters in North America, and help North American publishers to take their content to Asia. The company says it had close to 3 billion video views in 2016, and aims for 4 billion views this year.