You will be redirected back to your article in seconds

Propagate to Recut Cheddar’s Financial News for International Markets

Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas.

The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for local markets and languages. They’re hoping to launch “Cheddar World” in five markets by the end of 2017 and are seeking deals with TV networks, pay-TV providers and over-the-top services outside the U.S.

Cheddar was founded last year by Jon Steinberg, former president and COO of BuzzFeed. The New York-based startup’s investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital and Homebrew.

“We believe the Cheddar business model and its content will translate for international markets, and we are excited to work with Jon and the team to bring a customized version of the service to our global partners,” Silverman and Owens said in a joint statement.

Billing itself as a kind of next-generation CNBC, Cheddar broadcasts live finance, tech and media news and interviews from the floor of the New York Stock Exchange and the Sprint Flatiron Building Store.

Cheddar’s internet video service costs $3 per month, or $30 annually. The service is powered by Vimeo’s VHX white-label video platform. It’s currently distributed via Dish Network’s Sling TV, Amazon Channels, Pluto TV, Vimeo, Twitter and Xumo’s smart TV platform.

Propagate, which launched in 2015, has a development slate that includes “Lore,” co-produced with Gale Anne Hurd’s Valhalla Entertainment for Amazon; “Planet of the Apps,” featuring Jessica Alba and Gwyneth Paltrow, for Apple; a remake of “Charmed” for CW; “In the Country We Love,” “Exhibit A” and “Jumpmen” for CBS; “Let’s Stay Together” for ABC; and “The High Court” for Comedy Central, featuring comedian Doug Benson.

More Digital

  • Chris Sumner - Refinery29

    Refinery29 Hires Live Nation's Chris Sumner as SVP, Business Development and Strategy

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • IMAX-VR-Centre---Reception_800x500

    Future of Imax VR Uncertain After Company Closes Two Centers

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • Infowars Alex Jones

    Twitter Blocks Infowars and Alex Jones from Periscope, Suspends Infowars Ability to Tweet

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • LeLe Pons

    Lele Pons Signs With Universal Music Group’s 10:22 pm Label

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • Viper Club - Susan Sarandon -

    YouTube's 'Viper Club' Starring Susan Sarandon to Get Theatrical Release by Roadside Attractions

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • Music Streaming Wars

    T-Mobile Customers to Get Free Pandora Subscriptions, $25 Live Nation Tickets

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

  • Amazon Music Names Andre Stapleton Head

    Amazon Music Names Andre Stapleton Head of U.S. Label Relations

    Propagate, the independent studio run by Ben Silverman and Howard T. Owens, has cut a deal with digital network Cheddar to reformat the startup’s youth-targeted financial news content and ship it overseas. The companies will initially produce a weekly 45-minute show called “Cheddar World,” which will be an edited-down version of Cheddar’s existing content customized for […]

More From Our Brands

Access exclusive content